The Dairy Queen System Announces Jurassic Smash Blizzard and Promotional Partnership for Jurassic World

Universal Pictures and Amblin Entertainment Film to be Released in North America on June 12, 2015

MINNEAPOLIS - May 21, 2015 - (BUSINESS WIRE) - The Dairy Queen® system, the international retail food and treat category leader and part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), today announced a strategic marketing partnership for Jurassic World, the long-awaited next installment of Steven Spielberg’s groundbreaking Jurassic Park series.

“Beginning May 25, our fans can visit participating Dairy Queen® and DQ Grill & Chill® restaurants to experience some of the unique and creative ways we are bringing Jurassic World to life in our locations,” said Tim Hawley, Vice President of Marketing Communications for American Dairy Queen Corporation (ADQ). “We have six specially designed Blizzard® cups inspired by movie moments, in-store signage and point-of-sale materials worthy of selfies, our film-inspired Jurassic Smash Blizzard® Treat and Jurassic Snack Wrap Duos, all of which promise an adventure in every bite.”

This is the first major motion picture collaboration for the iconic treat leader in more than 20 years and comes as the brand celebrates its 75th anniversary. The DQ marketing campaign for Jurassic World, includes television and digital advertising as well as social media and PR support.

“We are absolutely thrilled to be partnering with Universal Pictures for the new Jurassic World promotion,” said Hawley. “Like the Dairy Queen system, the Jurassic Park franchise has a tremendous fan base and incredible staying power. This is a spectacular cross-promotional, retail marketing program for us to kick off the summer season and it is certainly one of the highlights of our 75th Fanniversary year.”

For more information about the Dairy Queen system, visit Connect with the DQ system on Twitter using #LOVEmyDQ and at Visit the DQ Facebook fan page, which has more than 9.7 million friends and become a friend at

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit

About Jurassic World

Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. Colin Trevorrow directs the epic action-adventure based on characters created by Michael Crichton. The screenplay is by Rick Jaffa and Amanda Silver, and Trevorrow and Derek Connolly, and the story is by Rick Jaffa and Amanda Silver. Frank Marshall and Patrick Crowley join the team as producers.

Jurassic World will be released in 3D by Universal Pictures on June 12, 2015.

Link to film trailer b-roll --

SOURCE American Dairy Queen Corporation 


Noelle Robillard
Pierson Grant Public Relations
954-776-1999, ext. 238

Kate Gallagher
Pierson Grant Public Relations
954-776-1999, ext. 242


Social Reach:

Viewer Response:

comments powered by Disqus

DQ Grill & Chill »

Dairy Queen (also known as DQ) is an ice-cream shop and fast-food restaurant franchise based in the United States and founded in 1940.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Nékter Juice Bar Franchise Opportunity

Nékter Juice Bar
Interested in owning a business in a thriving industry where health &...

Camille Albane Franchise Opportunity

Camille Albane
Decades of trendsetting chain-salon experience in Europe give Camille...

Wireless Zone Franchise Opportunity

Wireless Zone
Almost 25 years ago an instantly successful business began called...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)