MCLEAN, Va. - (BUSINESS WIRE) - Beginning May 21 through June 19, Hampton by Hilton, Hilton Worldwide’s global brand with more than 2,000 mid-priced hotels, is launching Framing Memories, a campaign designed to help travelers all over the world share and inspire new adventures for a chance to win half a million Hilton HHonors™ Points.
As an extension of the recently launched We Go Together™ ad campaign, Hampton by Hilton is asking consumers to create branded content by submitting original photos and videos “framing” a personal travel memory using Hampton by Hilton’s iconic hexagon-shape. Travelers can simply use their hands to frame their special moment or use found materials such as seashells or a graduation cap that symbolically communicate a unique travel story. In addition to Hilton HHonors™ Points, select winner images may also be featured as getaway ideas in the “We Go Together” 2016 ad campaign.
“Whether hitting the open road with friends to see the ultimate concert or spending quality time with the family, we know that Hampton by Hilton and travel experiences go together 365 days a year,” said Judy Christa-Cathey, vice president, focused service brand marketing, Hilton Garden Inn and Hampton by Hilton. “#MyHamptonMemory will be a perfect way for Hampton by Hilton to curate ideas that inspire people to take short getaways that include a Hampton by Hilton hotel along the way.”
Submissions must be posted on Instagram or Twitter and tagged with #MyHamptonMemory and #Entry. All entries will be gathered on a microsite www.MyHamptonMemory.com where user photos will be spotlighted. Each day one winner will receive 10,000 Hilton HHonors™ Points. One grand prize winner will receive 500,000 HHonors Points, which can be used for almost anything, from staying at Hilton Worldwide hotels and resorts to dining, concerts and other experiences.
Select content shared throughout the Hampton by Hilton Framing Memories campaign will be used to create a collective “framed” memory video showcasing these special moments to inspire others to travel.
With the We Go Together™ campaign, Hampton by Hilton blends music and emotion to go beyond the functional benefits of the hotel experience. From jamming out to a concert with one’s best friend to reconnecting with loved ones on a weekend escape, We Go Together embodies the spirit of travel and Hampton by Hilton’s promise to seek out the best moments alongside its guests.
Read more about Hampton by Hilton at www.hampton.com and news.hampton.com.
An award-winning leader in the mid-priced hotel segment, Hampton by Hilton, including Hampton Inn by Hilton, Hampton Inn & Suites by Hilton and Hampton by Hilton, serves value-conscious and quality-driven travelers with more than 2,020 properties totaling more than 200,000 rooms in 16 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, Hampton’s On the House® hot breakfast, multi-unit Power Cubes and the brand’s signature Clean and fresh Hampton bed®, contribute to Hampton ranking as a leader in its segment. Hampton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality which is backed by the 100% Hampton® Guarantee. Ranked No. 1 on Entrepreneur magazine’s 2015 Franchise 500® list for the fourth time in the past five years, Hampton by Hilton is part of Hilton Worldwide, a leading global hospitality company. With Hilton’s award-winning digital check-in with room selection tool, Hilton HHonors members can log into their accounts and choose their exact room from a digital floor plan, as well as customize their room prior to arrival with amenity requests. The service is available for 650,000+ rooms at more than 4,100 properties across 11 brands worldwide. For more information about Hampton by Hilton, visit www.hampton.com or http://news.hampton.com.
SOURCE Hampton by Hilton
Director, Brand Public Relations