Slapfish Signs 3-Unit Deal For Southern California

The Fast Casual Seafood Brand Continues Franchise Expansion In Its Home State

May 28, 2015 // // Huntington Beach, CA - Slapfish, a Huntington Beach-based Chef-driven fast-casual seafood restaurant with an emphasis on serving fresh, sustainable dishes, has announced the signing of a multi-unit franchise deal to focus on Southern California.

Slapfish is expanding through a partnership with Fransmart, the franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries and Qdoba Mexican Grill. The franchisee, Doug Pham, worked with Fransmart VP of Sales, Al Rowe, and Director of Development, Cam Le, on the agreement.

Pham’s development deal is for a total of 3 new stores, with the first location planned for Brea. He has also reserved the areas of Corona del Mar and Irvine Spectrum for future Slapfish development.

Since opening its first restaurant location in 2012, Slapfish has created a distinct brand that revolves around "boat-to-plate" cuisine in a casual, relaxed setting. The brand is expanding in 2015 through upcoming franchise and corporate locations, and has signed additional franchise deals for Orange County, CA, and LAX and BWI Airports, as well as an international deal for the entire Middle East.

About Slapfish

Slapfish is a classic and sustainable American Seafood Franchise - seafood redefined with a fresh attitude, simple flavors and a healthy smack of the gourmet. Slapfish has created a distinct brand that revolves around great “boat-to-plate” cuisine in a casual, relaxed setting. Chef Gruel’s menu revolves around a variety of daily and seasonally changing features and his ocean-fresh menu emphasizes bibb-worthy dishes and bold flavors, with seafood sourced from well-managed suppliers of eco-friendly seafood. The brand is poised to grow to additional locations in the upcoming year.

SOURCE Slapfish


Casey Thorp


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Orange County is home to Slapfish, a modern seafood shack founded by Chef Andrew Gruel.


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