sweetFrog and MDA Join Forces to Send Kids with Muscle Disease to Summer Camp

Stores nationwide to raise vital funds through MDA’s summer camp mobile program.

Richmond, VA (PRWEB) May 28, 2015 - More than 300 locations of the Richmond-based company sweetFrog Premium Frozen Yogurt will raise money to help the Muscular Dystrophy Association save and improve the lives of kids fighting muscular dystrophy and related life-threatening diseases that limit muscle strength and mobility by participating in the MDA Summer Camp mobile program.

From June 1 to June 30, sweetFrog associates will sell $1 pin-up mobiles that offer customers the opportunity to help send local children affected by neuromuscular diseases to a week where anything is possible at MDA Summer Camp – all at no cost to their families.

“MDA summer camp is often considered ‘the best week of the year’ for our kids, and it wouldn’t be possible without support from partners like sweetFrog and its generous customers and employees," said MDA Executive Director Andrea Shaver. "Each mobile sold this summer will help support the families we serve and provide some amazing kids with life-changing camp experiences where they can build self-confidence and develop independence in an environment where barriers don’t exist. In addition to the fun and friendship, they acquire important skills that will help guide them into adulthood.”

During the program, many participating stores will often creatively display the purchased mobiles on their ceilings and walls, visually declaring steadfast support for helping children affected by muscle disease get stronger and live longer. And this year, it’s a great way to pledge their support by celebrating the 60th anniversary of MDA’s summer camp program.

This is the third year sweetFrog has supported MDA through its mobile fundraising programs, thus far raising more than $65,000 to help accelerate urgently needed progress for people whose abilities to move are compromised — including everyday abilities like walking, running, hugging, talking and even breathing. This year is the first program that has been supported by all locations of sweetFrog nationwide, including its expansive network of locally-owned franchised locations.

In addition to giving kids with muscle disease a week of awesome adventures, dollars raised from the mobile program help MDA push science to its limits in the search for cutting-edge treatments and cures, and support MDA’s life-enhancing programs such as its state-of-the-art clinics, including the local MDA Clinic at VCU Medical Center, Children’s Hospital of Richmond and University of Virginia Health System in Central Virginia.

About MDA

The Muscular Dystrophy Association is the world’s leading nonprofit health agency dedicated to saving and improving the lives of people with muscle disease, including muscular dystrophy, amyotrophic lateral sclerosis (ALS) and other life-threatening neuromuscular diseases. It does so by funding worldwide research to find treatments and cures; by providing comprehensive health care services and support to MDA families nationwide; and by rallying communities to fight back through advocacy, fundraising and local engagement.

Visit mda.org and follow us at facebook.com/MDAnational and @MDAnews. Learn more about MDA's mission by watching this video.

About sweetFrog Frozen Yogurt

Sweet Frog (http://www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. Sweet Frog currently has 345 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four in twenty four states in the U.S, Dominican Republic, United Kingdom and soon to be open in Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

SOURCE sweetFrog Frozen Yogurt


Pat Galleher
sweetFrog Enterprises LLC
+1 8043433441

Matt Smith
sweetFrog Enterprises, LLC


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