Maui Wowi Hawaiian Debuts Midnight Kona

World’s Largest Concessionaire Celebrates Summer with Dark Roast LTO

June 03, 2015 // // Denver, Colorado - The summer heat is creating a stir at Maui Wowi Hawaiian locations across the country. The world’s leading concessionaire welcomes Midnight Kona, a premium dark roast coffee, to its menu this summer for a limited time. Beginning June 15, 2015, the coffee will be brewing at participating Maui Wowi Hawaiian stores, kiosks, and mobile units while supplies last.

Midnight Kona offers a bold Hawaiian personality with a complex flavor profile coffee lovers will admire. A blend of Costa Rican and Kona coffee beans, the new brew presents a balanced flavor with a rich, heavy body that is countered with subtle hints of coriander and cinnamon. The unique, peppery aroma of this unprecedented summer brew sets it apart from Maui Wowi Hawaiian’s year round selection of gourmet beans.

“Our system wanted to put a new spin on our summer offerings this year. This is a time of year where most coffees go blonde, but Maui Wowi wanted to turn heads with a delicious, rich, dark roast instead,” said Mike Weinberger, CEO of Maui Wowi Hawaiian. “I’m confident customers will enjoy Midnight Kona, whether it’s prepared iced or hot because this quality blend is something that is truly worth tasting.”

With a variety of premium coffee blends to choose from, like pure, 100 percent Kona coffee and darker blends like Molokai, as well as flavored coffees such as Chocolate Macadamia Nut and Toasted Coconut, Maui Wowi Hawaiian offers a coffee flavor to compliment every palate. In addition to gourmet Kona coffees, Maui Wowi Hawaiian serves premium, all-natural, gluten-free, fresh-fruit smoothies at its locations across the country.

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About Maui Wowi Hawaiian

Since 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, over 30 years ago. From event carts, mall kiosks and stand-alone retail locations, Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh-fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. The company maintains strong community involvement through fundraising efforts by its franchisees, in addition to Team Karma; an initiative that promotes corporate responsibility and giving back to the community. The brand has more than 450 operating units in seven countries and an online store, To learn more information about Maui Wowi Hawaiian’s products, locations or flexible, low-cost franchising opportunities, visit

SOURCE Maui Wowi Hawaiian

Media Contact:

Mary Pattara
Fishman Public Relations
847-945-1300 ext. 262


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