Muscat Welcomes 1st Nestlé® Toll House® Café by Chip®

Grand opening festivities for international dessert and bakery café set for June 18.

June 06, 2015 // // MUSCAT, OMAN – Office workers and residents in and around the Al Khuwair Service Road in Muscat will soon be able to enjoy a mouthwatering new eatery, when a new Nestle Toll House Café by Chip opens in the Mustafa Sultan Building this Sunday, June 14.

The premiere dessert and bakery café, operated by franchisee Happy Moments LLC – a group company of Mustafa Sultan Enterprises – will be the international chain’s first café in Muscat, and its second in the Sultanate of Oman. It is the only international franchise coffee shop on the Al Khuwair Service Road.

“We are very pleased to introduce Nestlé Toll House Café to Muscat, especially given the excellent location we have secured," said Shafeeq Habeeb, General Manager of the Mustafa Sultan Group. "Nestlé is one of the most iconic brands in the world, and Toll House cookies are loved by children of all ages across the globe. We invite everyone to come out to our grand opening next Thursday, June 18, and celebrate in the most delicious way possible.”

With more than 160 sq.m. of space and seating for 40 guests, Muscat’s first Nestlé Toll House Café is ideally located along the Al Khuwair Service Road, near the local branches of Bank Muscat, HSBC, Bank Dhofar and Bank Sohar.

“Our cafés have been warmly embraced across the Middle East, as well as in the United States and Canada, so it’s exciting to finally make our debut in Muscat,” said Shawnon Bellah, Chief Operating Officer for Crest Foods, Inc., the franchisor of Nestlé Toll House Café by Chip. "We like to think of our cafés as a welcome escape from the hustle and bustle of urban life, and a great meeting spot for friends, families and on-the-go shoppers. I am excited to be on-site during this grand opening, welcoming our new Guests into the café along with our Franchise Partners in Oman."

The premium dessert destination concept is built around the world's most powerful food brand – Nestlé. Along with its universally loved Nestlé Toll House cookies and cookie cakes, the new café serves brownies, muffins, smoothies, ice creams, cold drinks and Nescafé® Milano coffee. The café is also a great lunch option thanks to its sweet and savory, made-to-order crepes. Other delicious snack options include wraps and Panini sandwiches.

Complete with its own comfortable seating area, the new Nestlé Toll House Café features digital menus displayed on four LED screens and a design that showcases the concept's distinctive product offerings in an efficient and attractive manner.

The new café’s hours are 8 a.m. to 12 Midnight daily.

About Nestlé® Toll House® Café by Chip®

Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé® brands. Crest Foods Inc., franchisor of Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises nearly 150 bakery cafés in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first café opened in 2000. Nestlé® Toll House Café by Chip® has been recognized by Entrepreneur magazine’s “Franchise 500” for the last nine consecutive years, through 2015.

Nestle® and Toll House®, and associated logos and designs, are trademarks of Societe des Produits Nestle S.A., and used by Crest Foods, Inc. with permission.

SOURCE Nestlé® Toll House® Café by Chip®


Ladd Biro
Champion Management
Founder & Principal
O: 972.930.9933
C: 817.675.3499


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Nestlé Toll House Café by Chip is the only major, national dessert café that features top-quality branded cookies, baked goods, coffee, ice cream and smoothies.


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