Michael Frits Appointed General Manager Springmaid Beach Resort

22-Year Veteran to Oversee Construction and Renovation of Springmaid Beach Resort in Myrtle Beach, SC.

June 08, 2015 // Franchising.com // MCLEAN, Va – Hilton Worldwide announced the appointment of Michael Frits as the general manager of the Springmaid Beach Resort in Myrtle Beach, South Carolina. Frits will oversee day-to-day operations of this unique 27 acre oceanfront property that offers 491-guest rooms and 35,000 square feet of meeting space. Managed by Hilton Worldwide, Springmaid Beach Resort will embark on a significant renovation later in 2015 and will be rebranded as a Doubletree by Hilton Resort after renovations are complete. Results-oriented and a team player, Michael has contributed to the success of many hotel operations since joining Hilton in 1993. Most recently, he handled the operations of the 1242-room Hilton Atlanta as Resident Manager, a position he has held since 2009. Prior to his time in Atlanta, Mike held leadership positions in some of Hilton’s most iconic hotels including Hilton Anatole in Dallas, Palmer House Hilton in Chicago, Capital Hilton in Washington, DC, Hilton San Francisco and Hilton Anchorage.

He holds a Bachelor of Science in Hotel and Restaurant Management from the University of Wisconsin – Stout.

He is married to Lisa and they have two children, William, 16 and Allison, 13.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,350 managed, franchised, owned and leased hotels and timeshare properties, with more than 720,000 rooms in 94 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at facebook.com/hiltonworldwide, twitter.com/hiltonworldwide, youtube.com/hiltonworldwide, flickr.com/hiltonworldwide, and linkedin.com/company/hilton-worldwide.

SOURCE Hilton Worldwide


Lisa Cole
Hilton Worldwide
+1 305 866 3646


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Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels.


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