Starwood Hotels & Resorts’ Design-Led aloft Brand Opens in Miami’s World-Famous South Beach

Designed for the Evolving Global Traveler, aloft South Beach offers Loft-like Rooms, a Buzzing Social Scene and the Hottest Live Music at W XYZ Bar

STAMFORD, Conn. - June 12, 2015 - (BUSINESS WIRE) - Powering ahead in dynamic markets worldwide, Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced the opening of aloft South Beach. Located in Miami Beach, Florida, the adaptive re-use aloft hotel features 235 spacious, loft-like rooms, a buzzing social atmosphere and innovative brand programming in a scenic lakefront setting. Developed by JMH Development and Madden Real Estate Ventures and managed by Sage Hospitality, aloft South Beach has transformed the 1960’s-era Motel Ankara and includes a new eight-story tower.

“aloft South Beach is an exciting, new addition to the brand’s rapidly growing global portfolio, and we expect it will quickly emerge as a local hotspot with its urban design aesthetic, tech-forward mind-set and live music performances,” said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. “As the fastest growing brand in the history of hospitality, aloft continues to generate demand in key markets worldwide, and we look forward to continuing the momentum as we near the 100th hotel milestone later this summer.”

“We’re delighted to open this unique, stylish aloft hotel in South Beach,” said Jason Halpern, principal in JMH Development, who has a track record of restoring historic structures. “Through this project, we were able to breathe new life into a historic South Beach building while simultaneously creating an aesthetically appealing new hotel in an unbeatable location.”

“aloft South Beach will become a favorite of both travelers and locals,” said Mitchell Hochberg principal of Madden Real Estate Ventures. “The W XYZ bar, the pool overlooking Lake Pancoast, and the outdoor roof deck lounge create a unique fun environment that captures what South Beach is all about.”

aloft South Beach offers stunning waterfront views and access to Lake Pancoast and the Collins Canal, which wrap around the property. Just one block from Miami Beach, the new aloft hotel is just minutes from the world-renowned South Beach, the Miami Beach Convention Center, several art galleries, the Bass Museum of Art and numerous night clubs, restaurants and boutiques. Hotel facilities include an outdoor pool, roof deck lounge, 24-hour fitness center and 2,349 square feet of flexible meeting space ideal for both business meetings and social gatherings. Fast and free wi-fi is available throughout the hotel.

The aloft brand’s innovative and exclusive initiatives set it apart from the competition. aloft Hotels recently announced the launch of SPG Keyless - an evolution of aloft’s Smart Check-in - the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key. The technology is rolling out to all aloft, Element and W Hotels Worldwide by year’s end. This forward-thinking initiative is part of the brand’s innovative DNA. Additionally, every aloft Hotel around the world offers live, free access to local emerging artists and some of the hottest bands with Live at aloft Hotels programming at the W XYZ® bars.

aloft remains the fastest growing brand in the history of hospitality with nearly 100 hotels in 15 countries. On track to open its milestone 100th hotel later this year, the brand boasts the company’s second largest pipeline. Fueled by accelerating demand in dynamic markets worldwide, aloft continues to enter new markets including Munich and Stuttgart, Germany as well as expand its portfolio in Greater China to ten hotels by year’s end. aloft South Beach marks the brand’s eighth hotel in Florida.

For more information, please visit

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About aloft Hotels

With 100 hotels open now and coming soon in 15 countries around the world, Starwood’s aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, aloft®, element® and the recently introduced Tribute Portfolio™. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015. For more information, please visit

About JMH Development

JMH Development is a leading, full-service real estate development company with experience as developer or owner of major residential and commercial properties across the U.S. With an innovative approach to creating distinctive properties in the luxury category, JMH has been a pioneer in the development of the most unique and well positioned properties in burgeoning markets like Williamsburg and Brooklyn. The firm recently completed a major renovation of 184 Kent Avenue resulting in 340 luxury residential rentals in Brooklyn. Listed on the National Historic Register, 184 Kent was announced as the recipient of the 2011 Building Brooklyn Award in the adaptive reuse category. Most recently, JMH is developing Three Hundred Collins, a collection of nineteen luxury residences in Miami’s South of Fifth neighborhood.JMH is committed to creating high quality, successful and enduring properties like these throughout the country.

About Madden Real Estate Ventures LLC

Madden Real Estate Ventures LLC is a leading real estate developer and builder. Whether it’s bringing 21st Century urbanism to new parts of the United States, launching the next cutting-edge boutique hotel brand, or being the innovator of highly amenitized luxury communities, Madden has been a leader in conceptualizing, designing, building and marketing one of a kind development projects.

About Sage Hospitality

Founded in 1984, Sage Hospitality has grown into one of the largest privately held hospitality investment, management and development companies in the nation operating more than 70 premium branded and premier and lifestyle hotels. Today, Sage Hospitality manages hotels operated by Starwood and other leading brands in addition to operating a growing number of independent, non-branded properties. For more information on Sage Hospitality, please visit

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
Global Public Relations



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With 100 hotels open now and coming soon in 15 countries around the world, Starwood's aloft brand delivers a fresh approach to the traditional staid hotel landscape.


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