Beef Jerky Outlet Unveils “The Experience” at Annual IFE Show

Mobile Store Brings Beef Jerky Outlet Shopping to Events Nationwide

June 15, 2015 // // Where’s the beef? The answer is everywhere, now that the Beef Jerky Outlet’s mobile store is ready to hit the road. 

The Beef Jerky Outlet is excited to release “The Experience” at the International Franchise Expo at the Javits Center in New York City on June 18-20.

“The Experience” is a mobile Beef Jerky Outlet store that will bring the Beef Jerky Outlet experience out of the store and onto the streets. The trailer is fully equipped with custom stairs, removable signage panels and a self-contained trailer with generator and Internet capabilities for the register system. The trailer has a rear door with a lift so all can enjoy it.

“The Experience’ is an open trailer that will let everyone come in for a full sampling of all the great products Beef Jerky Outlet has to offer,” said Paul Lyons COO of Beef Jerky Outlet. “This will be a great opportunity to showcase our Beef Jerky Outlet store experience at public events without losing that store effect.”

With Beef Jerky Outlet’s surge in growth - 1,000 percent over the past 12 months - “The Experience” will not only bring beef jerky to new customers, but it will also be beneficial for brand awareness.

Over the past two years, the franchise has grown to 37 operating stores with an additional 63 scheduled for opening. The 100th franchise of the Beef Jerky Outlet was just sold last week. This rate of expansion has earned the Beef Jerky Outlet an Entrepreneur Magazine Top 500 Franchise qualification. Entrepreneur has also rated Beef Jerky Outlet as No. 22 of the 75 Fastest Growing Franchises. Beef Jerky Outlet has been featured on many major media outlets, including Fox & Friends, Fox Business News and USA Today.

“The growth that we have seen just backs up what Paul and I always thought. The Beef Jerky Outlet can succeed nationally,” said Scott Parker, CEO and President of Beef Jerky Outlet. “We are looking forward to hitting the road with our new experience to expand what we have to offer.”

History of Beef Jerky

The word jerky has its origins in the native languages of South America. In the 1800s, the term “jerky” quickly spread across the new world to describe the process of smoking, drying and curing beef. Native Americans, cowboys and pioneers made and embraced jerky as easily transportable and long lasting. Jerky has traditionally been the No. 1 favorite snack of the military, and for years, NASA has sent it up to our astronauts in space.

Today, jerky is selling like crazy with the general population because of America’s demand for lightweight, high protein foods. Jerky is lean, high in protein and nutritional value and low in calories, carbohydrates and fat (jerky is only 3% fat).

  • IRI, a Chicago based market research firm, reports sales of jerky jumped 46 percent from 2009-2014, catapulting it to a $1.24 billion industry.
  • Jerky is in the beef snack category - the fastest growing segment of the snack food industry (Convenient Store Decisions, Nov. 2012).
  • Our nation’s health craze is fueling the jerky revolution as runners, weight lifters, hikers and weekend warriors eat it before, during and after exercise.
  • Jerky is a popular snack for folks on the trendy Paleo diet, which urges consumers to eat foods from their hunter/gatherer ancestors.
  • Jerky is catching on for women too, because the cured, low fat snack provides an energy boost without spoiling the diet. A study at Penn State University found physically active women ages 18–45 consider jerky as more convenient and satisfying than tortilla chips.
  • Chefs are now incorporating jerky into their gourmet dishes. You can find jerky on the menus of high end restaurants in Four Seasons hotels and others throughout the country.

About IFE

This is the franchise industry’s premier annual event. The IFE brings together hundreds of the franchise industry’s hottest concepts, and thousands of the most qualified prospects from across the United States and more than 80 countries around the world. For domestic or international expansion, selling single units, area developments or master franchises – this is the industry’s one stop franchise event. Sponsored by the IFA, assisted by the U.S. Department of Commerce/U.S. Commercial Service, the IFE also offers the industry’s most comprehensive conference program.

About the Beef Jerky Outlet

The Beef Jerky Outlet is the world’s first national beef jerky franchise that has grown to six founder-owned stores, 40 franchise stores, 40 more scheduled to open in the next eighteen months for a total of 55 across the U.S. The Beef Jerky Outlet specializes in more than 200 jerky varieties and sizes including kangaroo, alligator, venison and elk with exotic flavors ranging from Moonshine to Cajun. Founders Paul Lyons and Scott Parker recognized the nation’s sudden passion for beef jerky and opened the first franchise in Destin, Florida. The dried, smoked meat has traditionally been the #1 favorite snack of the military and for years NASA sent jerky up to the astronauts in space. Today, jerky is selling like crazy with the general population because of America’s demand for low fat, low calories foods that are high in protein.

IRI, a Chicago based market research firm, reports sales of jerky jumped 46 percent from 2009-2014, catapulting it to a $1.24 billion industry. For more information, please visit

SOURCE The Beef Jerky Outlet


Beef Jerky Outlet Franchise, Inc.
T: (586) 246-5405
F: (866) 876-3626

Scott Curkin
Media Relations


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Beef Jerky Outlet stores feature the world's largest selection of beef, turkey and wild game jerky available under one roof.


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