Juice It Up! Signs Deal To Expand Footprint In New Mexico

Top Raw Juice Bar and Smoothie Chain Enters Multi-Unit Agreement with Existing Franchisee

June 30, 2015 // Franchising.com // IRVINE, California – Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, has announced that franchise group, It Takes Two, LLC, has entered an agreement to open two additional units in New Mexico. The group is led by Kelly and Shawn Wolf, who currently operate the Juice It Up! Albuquerque location. The first unit is scheduled to open in the Eastside Albuquerque area later this year and will feature Juice It Up!’s new “Bowl Bar” where fresh ingredients are on display and guests can see their Superfruit Açaí and Pitaya Bowls, along with Fusion and Smoothie Bowls created right in front of them.

“We have been extremely happy with our decision to partner with Juice It Up! as we ventured into the growing raw juice and smoothie segment,” said Kelly Wolf. “Our Albuquerque location has performed very well and we’re excited to expose more New Mexico residents to the unique Juice It Up! experience while also supporting their active and healthy lifestyles.”

This year, Juice It Up! celebrates its 20th anniversary and, with more than 80 locations in five states, is on track to open at least 20 new locations by the end of 2015. The brand’s consecutive, month over month net sales growth has resulted in more than 50 percent sales increases over the past 25 months. With a heightened focus on product innovation and elevating the guest experience, Juice It Up! has seen an increased demand for exclusive territories with existing franchisees, and continues to attract highly-qualified new franchise operators.

“We’re thrilled to expand upon our partnership with passionate franchisees like Kelly and Shawn while continuing our growth in untapped markets like New Mexico,” said Carol DeNembo, vice president of marketing and business development for Juice It Up! “Our smoothie and bowl business continues to be strong and we’ve consistently seen exponential increases on the raw juice side, further validating our marketing shift to focus equally on our three core categories.”

Juice It Up! is currently awarding a variety of franchise opportunities including area development, single unit, and non-traditional opportunities such as college campuses, airports and gyms across the U.S. To learn more about the benefits of owning a Juice It Up! franchise, please visit http://www.juiceitupfranchise.com.

About Juice It Up!

Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls. Founded in 1995, the Irvine, California-based lifestyle brand is focused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With more than 80 locations across California, Arizona, New Mexico, Oregon, and Texas, the company is showcasing newly revamped restaurant designs, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!.” An established lifestyle brand with unparalleled experience in the raw juice bar industry, Juice It Up! has reported consecutive month over month net sales growth for over two years and is poised for aggressive expansion throughout the U.S. For more information, visit www.juiceitupfranchise.com.

SOURCE Juice It Up!

Media Contact:

Chelsea McKinney
Morgan Marketing & Public Relations
(949) 261-2216


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Juice It Up! is a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options.


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