Coverall Expands Presence Throughout California and Announces New Regional Vice Presidents

Leading Franchisor of Commercial Cleaning Businesses Targets Southern California as Growing Market

July 08, 2015 // // Deerfield Beach, Fla. – Coverall North America, Inc., a leading franchisor of commercial cleaning businesses, announced the appointment of two new Regional Vice Presidents in its West Division, based in the company’s California Support Centers. Tyler Dickinson has been named Regional Vice President of Sales and Edward Cruz has been named Regional Vice President of Operations.

Dickinson has nearly two decades of experience leading multi-site sales organizations. Most recently, he was Vice President of Sales for the Western Division of TruGreen® LandCare where he increased existing division sales by 37 percent over a three-year timeframe. As Regional Vice President of Sales for Coverall, Dickinson is based in the San Diego Support Center and will be in the field working directly with the Coverall team to help support our Franchised Business Owners throughout Coverall’s West Division.

As Coverall’s Regional Vice President of Operations, Cruz is based in San Francisco. With more than 24 years of experience, Cruz brings a wealth of knowledge to his position with Coverall. His experience includes 12 years with Hertz® Rent-A-Car, where he was the Regional General Manager overseeing more than 300 employees in 300 local markets throughout Southern California, Southern Utah and Las Vegas. Immediately prior to joining the company, Cruz implemented the sales structure and strategy as Regional Director of Sales for Classic Party Rentals based in Southern California.

“Coverall’s roots run deep within the state of California, as the brand was founded in San Diego,” said Rick Ascolese, Coverall President and CEO. “Our west coast division has always been a main development market for us, and we believe that with leaders like Tyler Dickinson and Edward Cruz, the Coverall brand is positioned for immense growth. With the addition of these two new Regional Vice Presidents, we know that Coverall will continue to promote economic growth and independence for entrepreneurs in California, Hawaii, Utah, Nevada and throughout the Western U.S.”

Coverall, a leader in the franchising industry, is gaining recognition for community outreach, training, sales, marketing and franchised business support. Guided by a strong value system based on Integrity, Mutual Respect, Honesty, Trust and Team, Coverall has built a servant-leadership system with Franchised Business Owners as its top priority. Each year Coverall selects its Franchised Businesses of the Year with national recognition at the IFA Public Affairs Conference.

Those interested in exploring Coverall franchised business opportunities may visit Coverall’s website at

Offer of Franchise made by prospectus only. See Franchise Disclosure Document for details.

About Coverall North America, Inc. – Celebrating 30 Years of Clean

Since its inception in 1985, Coverall North America, Inc. has grown into a leading franchised brand, licensing thousands of entrepreneurs to operate as independent Coverall Franchised Business Owners in the commercial cleaning industry. February 26, 2015, marked the company’s 30th year in business, a milestone anniversary celebrated across the entire Coverall Franchise System. In 2008, Coverall launched its proprietary Health-Based Cleaning System® Program and in 2014, introduced the Coverall Core 4® Process, demonstrating its dedication to continuous innovation and leadership on behalf of its franchisees. Coverall’s unique system combines advanced cleaning technologies and tools, hospital-grade disinfectants, professional training programs, business support services, and a passion for healthy cleaning to do one thing: help our franchised businesses remove the maximum amount of dirt and germs as efficiently as possible for their customers. System-wide, more than 8,000 Franchised Businesses provide Coverall® Program services across 90 markets to over 50,000 customers. For more information, visit

SOURCE Coverall North America, Inc.

Media Contact:

Lauren Simo
Account Director
Fish Consulting, LLC
O: (954) 893-9150
C: (813) 404-2693



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Coverall North America, Inc. has grown into a leading franchised brand, licensing thousands of entrepreneurs to operate independent commercial cleaning businesses using the Coverall® brand and system.


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