Enjoy Haagen-Dazs® Ice Cream on July 24 to Support a Good Cause

Participating Shops to Donate 100 percent of Sales on Friday, July 24, 2015, to Bert's Big Adventure

ATLANTA - July 21, 2015 /PRNewswire - As if indulging in a scoop of Haagen-Dazs super-premium ice cream on a warm summer day wasn't enough, participating Haagen-Dazs shops in the Atlanta region are giving guests the chance to feel even better about their enjoyment of its decadent ice cream. On Friday, July 24, participating Haagen-Dazs shops in the Atlanta region will be donating 100 percent of their sales to Bert's Big Adventure®, a nonprofit organization that provides all-expenses-paid, five-day adventures for children with chronic and terminal illnesses and their families to Walt Disney World®.

"It's an incredible feeling to be able to have an impact on such a significant moment in a child's life," said Tim West, Franchise Business Manager for Haagen-Dazs shops. "These kids and families are battling every single day. To help support the opportunity for them to escape for just one weekend and experience the magic of a Disney adventure is something that resonates in the hearts of our shop owners as well as our guests."

Haagen-Dazs shops in the Atlanta region matched 50 percent of sales in 2014, helping children experience the five-day Disney journey. By donating 100 percent of sales this year, the brand hopes to help send even more children, between ages five and 12, on the all-inclusive vacations to Walt Disney World – an experience many of these children and families would not be able to experience without the help of the foundation.

"We are thrilled with the partnership that we have shared with Haagen-Dazs throughout the past four years. Since 2011, this partnership has been helping Bert's Big Adventure take very deserving kids and their families to Walt Disney World. We look forward to many more years of working together and eating a lot more ice cream," said Bert Weiss, founder of Bert's Big Adventure.

This year, to put smiles on the faces of children and families across the region, nine participating shops will be donating to support Bert's Big Adventure. "Being part of something that puts a smile on so many people's faces, especially the Bert's Big Adventure kids and their families, is the best feeling in the world," said Mona Patel, Haagen-Dazs shops franchisee.

Help Haagen-Dazs shops and Bert's Big Adventure send children to Walt Disney World by visiting any of the following participating Haagen-Dazs shops on July 24: Lenox Mall, Perimeter Mall, Town Center at Cobb, Mall of Georgia, North Point Mall, Cumberland Mall and Cumberland Festival Shopping Center in Georgia, as well as South Market Street in Charleston, S.C.

Haagen-Dazs Gives Back to Bert's Big Adventure

Haagen-Dazs shops are a proud supporter of Bert's Big Adventure®, donating 100 percent of sales on Friday, July 24, 2015 to the nonprofit organization. Select locations participating.

Friday, July 24th

Hours of operation vary per location

Interviews with Tim West, Franchise Business Manager for Haagen-Dazs shops and Monica Morarend, Regional Franchise Business Manager for Haagen-Dazs shops; as well as a representative from Bert's Big Adventure

For more information, please visit http://www.haagendazs.us/Shops

Bert's Big Adventure

Established in 2002, Bert's Big Adventure is a 501(c)(3) nonprofit organization that provides a magical, all-expenses-paid, five-day journey to Walt Disney World® for children with chronic and terminal illnesses and their families. To qualify for Bert's Big Adventure, children must be between the ages of 5 and 12, live in "The Bert Show" radio listening area, prove financial need and have never been to Walt Disney World®. Following the annual trip, Bert's Big Adventure provides year-round support through initiatives such as the Reunion Adventures, the Fairy Godparent volunteer program and additional charitable services. The trip and programs create a community of families that establish lasting friendships with others facing similar challenges. Online at www.bertsbigadventure.org, facebook.com/bertsbigadventure and twitter.com/bertsbigadv.

About Haagen-Dazs Shops

The first Haagen-Dazs Shop opened in Brooklyn, NY in 1976, giving consumers a new outlet for Haagen-Dazs pure, super-premium ice cream. Today the Haagen-Dazs Shop system in the United States is made up of more than 200 Haagen-Dazs Shops, franchised by The Haagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Haagen-Dazs products. For more information, please visit haagendazs.us/shops, join the company's fan page at facebook.com/HaagenDazsUS, follow the brand on Twitter and Instagram at @HaagenDazs_US

© HDIP, Inc.; Disney and "Walt Disney World®" are registered trademarks of Disney.

SOURCE Haagen-Dazs Shops


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Born in Brooklyn, Häagen-Dazs has been perfecting the art of making ice cream for more than 50 years.


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