Wild Wing Cafe Hires big as Agency of Record

MOUNT PLEASANT, S.C. - August 04, 2015 -(BUSINESS WIRE) - Wild Wing Cafe is pleased to announce the hiring of big (‘Big Idea Group”) to serve as its Advertising Agency of Record. big will immediately build on the fast-growing restaurant chain’s popular brand of food quality, variety and musical entertainment.

"As we explored potential partners, it quickly became clear that big had an intuitive understanding of our approach to the casual dining category and brought creative thinking and ideas to the table that will help set us apart as a brand,” said Tom Lewison, Chief Executive Officer of Wild Wing Cafe.

big will handle all marketing communications for Wild Wing Cafe, including ad campaigns, promotions, social media and other work.

“We’re excited to become a part of the Wild Wing team; we’re now wingers,” said Seth Werner, founder of big. “Customers love the Wild Wing Cafe experience. We’re going to translate that excitement to the people who haven’t had a chance to try it.”

Wild Wing Cafe has grown steadily since the first restaurant opened in Hilton Head, S.C., in 1990. Since the Charlotte, N.C.-based private equity firm Axum Capital Partners acquired the company in 2012, the number of restaurants has grown from 32 to 38.

About Wild Wing Cafe

Founded in 1990 in Hilton Head, S.C., Wild Wing Cafe began as a single restaurant that featured the homemade wild wing recipes of its two founders, Cecil and Dianne Crowley. As the hot wings, cold beer, and good times gained popularity within the Hilton Head community, the Crowleys expanded the brand, eventually offering franchise opportunities. Today, Wild Wing Cafe operates in seven Southeastern states and is an unquestioned leader in food quality, drinks (an extensive beer list) and electrifying ambiance. Music is at the core of the brand’s personality, with regular live entertainment.

About big

big, a full-service advertising agency in Charlotte, N.C., is made up of passionate thinkers and doers that used to work at big agencies, but now work here. The thinking is big, the rest is not. big works with a range of global and regional clients, including Azamara Club Cruises, Olisur extra virgin olive oils (O-Live and Santiago), Alexander Youth Network, American Burger Company, Monarch Mental Healthcare, and more. The agency was founded in 2011 by Seth Werner, former Executive Creative Director and Senior Partner at Eric Mower and Associates. Seth has been an Adweek All Star in three different cities across the country and has developed memorable creative campaigns, including the California Dancing Raisins and “Alex the Dog” for Stroh’s Beer. He’s also been responsible for work on BMW, TGI Friday’s, The City of Dallas, Nucor Steel, Bojangles, Zales, Nestle, and many more.

About Axum Capital Partners

Charlotte, N.C.-based Axum Capital Partners is a private equity firm formed for the specific purpose of making strategic equity investments in established lower middle market privately held businesses within well-defined target markets, including food and beverage, education services and other markets that share similar characteristics.


Tom Lewison
Wild Wing Cafe

Seth Werner


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Founded in 1990 in Hilton Head, S.C., Wild Wing Cafe began as a single restaurant that featured the homemade wild wing recipes of its two founders Cecil and Dianne Crowley.


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