The Counter® Custom Built Burgers Appoints Edie Ames as President and Chief Operating Officer

August 05, 2015 // // LOS ANGELES, CA  – The Counter® Custom Built Burgers is pleased to welcome Edie Ames as the new President and Chief Operating Officer (COO) of the Los Angeles-based build-your-own-burger restaurant group. An industry veteran who brings over 25 years of restaurant experience, Ames will oversee both corporate and franchised operations of The Counter® and its fast-casual sister concept, BUILT® Custom Burgers.

Ames joins The Counter® from Wolfgang Puck Catering, where she served as Executive Vice President of Wolfgang Puck Catering and managed over 50 venues with a volume of $150 million.

Ames launched her restaurant operations and training career at Malone’s Grill & Bar, a Georgia-based independent chain restaurant operator. After eight years, Ames joined California Pizza Kitchen, where she would spend the next twelve years climbing the ranks, from General Manager to Regional Director of Operations and eventually Regional Vice President of Operations and Training.

With a passion for - and understanding of - operations, training, and development, Ames went on to become President of Morton’s Restaurant Group, where she led a worldwide staff of more than 4500 employees and had full responsibility for the day-to-day operations of Morton’s’ 76 restaurants, along with TREVI, the company’s upscale Italian restaurant in Las Vegas.

In 2010, Ames joined Del Frisco’s Restaurant Group as Chief Operations Officer of both Del Frisco’s and Sullivan’s concepts, and after successfully restructuring the brands for growth, she proceeded to Real Mex Restaurant with the challenge of revitalizing the collection of brands.

“Edie has a proven track record of driving a restaurant group to success and sustaining its profitability - traits that will benefit our own growth plans,” said Craig Albert, co-CEO of The Counter®. “We’re excited to have her on board.”

“Edie’s grasp of hospitality and development will be instrumental as we continue to evolve and grow,” said Jeff Weinstein, founder and co-CEO of The Counter®. “Her tenacity, leadership experience, and enthusiasm make her a welcomed addition to the team.”

“I’ve been a longtime guest of The Counter® and I’m thrilled to join such a successful and dynamic team,” said Ames. “There’s a passion behind the brand and entrepreneurial energy that excites me.”

About The Counter®

Founded in 2003, The Counter®’s mission was to challenge the traditional burger joint. The Culver City, California-based brand grew into more than 40 stores. The Counter® offers a fresh, unconventional approach to creating the ultimate burger, offering a checklist-style clipboard menu that lists over a million possible burger combinations: seven proteins, 16 cheeses, 45 toppings, 23 unique sauces and eight types of buns. The Counter® offers a full-service, casual dining experience in an inviting space with industrial décor and upbeat music.

There are currently over 40 locations in the United States – including two airport locations. In addition there are four international locations in Ireland, Saudi Arabia and the United Arab Emirates. For more information, visit

About BUILT®

In 2013, The Counter® launched BUILT® by The Counter®, which serves the same premium, customizable burgers and burgers-in-a-bowl made famous at The Counter® but in a fast casual environment. There are currently four locations - Los Angeles, Miami, San Francisco and San Diego - in addition to the new Kuala Lumput location. For additional information on BUILT®, visit

SOURCE The Counter®


Mary Park
Brand Marketing Manager
T: 310 559 3355 
F: 310 559 3356


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Founded in 2003, The Counter®'s mission was to challenge the traditional burger joint.


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