Papa Murphy’s Selects Deloitte Digital to Enable Advanced Online Ordering and Precision Marketing

Redesign of will provide a technology platform that takes advantage of online ordering capabilities.

August 11, 2015 // // VANCOUVER, Wash. - Papa Murphy’s Holdings, Inc. (Nasdaq: FRSH) the world’s leading take and bake pizza franchise, announced that the company has selected Deloitte Digital, a digital consulting agency within Deloitte Consulting LLP, to enhance its online ordering and precision marketing efforts. Under the agreement, Deloitte Digital will redesign Papa Murphy’s website, including adding advanced online ordering capabilities to improve the customer experience. Papa Murphy’s plans to launch the new platform in the first half of 2016.

“Teaming with Deloitte Digital underscores our commitment to adopting the latest digital technology tools and methodologies to provide a more user friendly and reliable customer experience and enable the growth potential of precision marketing,” said Papa Murphy’s President and CEO, Ken Calwell. “At Papa Murphy’s, we are focused on delivering fresh, customizable, delicious pizza to help busy families solve the dinnertime dilemma and we look forward to launching a new ecommerce platform that will help further this mission.”

The new ecommerce platform will also better reflect Papa Murphy’s brand personality and is designed with unique features to increase customer engagement. It will transform all elements of the user experience from enhanced visuals to the ability to quickly and easily find store locations online. Customers will now be able to visit the site and customize and purchase a meal that will then be ready for pickup at their desired location and time. As with all of Papa Murphy’s fresh pizzas, customers can simply bake their fresh Papa Murphy’s creation for 12-18 minutes at 425 degrees for a home-baked meal served hot.

“Papa Murphy’s puts the customer experience at the heart of everything they do and we are energized by the opportunity to bring the company to life online and helping them create an engaging ecommerce platform that makes serving a home-baked dinner even simpler and more accessible,” said Mike Brinker, Deloitte Digital global practice leader. “At Deloitte Digital, we imagine, deliver, and run great customer experiences. For Papa Murphy’s, we are excited to deliver industry-leading capabilities for next generation pizza creation, advanced personalization, and precision marketing.”

This enhanced online customer experience is another initiative that Papa Murphy’s is investing in to help drive growth. Most recently, Papa Murphy’s rolled out a new point-of-sale (POS) system which was the first step to efficiently integrate online and mobile ordering, and a pathway to highly targeted precision marketing. The company-wide rollout of the POS system will be completed by mid-2016 and will provide seamless integration with the online ordering tool.

About Papa Murphy’s

Papa Murphy's Holdings, Inc. (Nasdaq: FRSH) is a franchisor and operator of the largest Take 'N' Bake pizza chain in the United States, selling fresh, hand-crafted pizzas ready for customers to bake at home. The company was founded in 1981 and currently operates over 1,400 franchised and corporate-owned fresh pizza stores in 38 States, Canada and United Arab Emirates. Papa Murphy's core purpose is to bring all families together through food people love with a goal to create fun, convenient and fulfilling family dinners. In addition to scratch-made pizzas, the company offers a growing menu of grab 'n' go items, including salads, sides and desserts. For more information, visit Find Papa Murphy’s on Facebook at

About Deloitte Digital

From strategy to delivery, Deloitte Digital combines cutting-edge creative with trusted business and technology experience to define and deliver digital solutions. From B2B, B2C or B2E, Deloitte Digital creates digital experiences for the connected enterprise, delivering strategy, mobile, social, web, cloud and digital content management solutions that can help strengthen clients' brands and evolve their businesses. For more information, please visit Follow us on Twitter @DeloitteDigi_US or @DeloitteDigital.

SOURCE Papa Murphy’s


Jacqueline Serna
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