August 24, 2015 // Franchising.com // ATLANTA - “Fast-fine” dining pioneer, Fresh To Order (f2o) is partnering with the veteran restaurateurs at Progressive Dining Group (PDG) to bring Fresh To Order’s chef-driven menu of freshly prepared, healthy dishes to the Chicago Loop. The multi-unit agreement between Fresh To Order and PDG’s newly-created Fresh To Order entity named 4 Greeks Hospitality Inc., calls for the opening of four units in downtown Chicago. The first restaurant is projected to open in 2016.
Fresh To Order combines the quality of food fine-dining restaurants are known for with the efficient service and price point of fast casual. Its entrees, soups, salads and sandwiches are made to order in less than 10 minutes for an average ticket price of $10. Combine Fresh to Order’s focus on healthier, flavorful menu choices with its open-kitchen set-up and commitment to great customer service, and you have an experience like nothing else in the category.
Progressive Dining Group owns and operates 10 Chicagoland restaurants and nightclubs and is a full service, food and beverage hospitality company. Brands under the PDG umbrella include Gino’s Steakhouse, Jelly Pancake House, Gelsosomo’s Pizzeria, Bullpen Luxury Bar, Longshots Sports Bar and True BBQ & Whiskey Bar. In addition, PDG operates as both a commercial and private Food Service Provider (FSP).
“The common thread among all our brands is innovation and great hospitality,” says Steve Vlahos, PDG partner. “That’s why Fresh To Order’s chef-driven take on fast-casual dining attracted us. We’re excited about this new partnership with Fresh To Order and know that Chicago’s discerning diners will quickly learn to love the Fresh To Order concept as much as we do.”
Earlier this year, Fresh To Order announced three other major market expansions in Texas, Pennsylvania, North Carolina, and South Carolina. The brand plans to also continue opening corporate-owned units. Fresh To Order also has open units in high-traffic growth areas such as the CNN Center in Atlanta and Atlanta’s Hartsfield-Jackson airport.
"Progressive Dining Group’s operational expertise and understanding of the Chicago market will serve us well as we bring our ‘fast-fine’ dining to the Midwest states," says Pierre Panos, Fresh To Order Founder and CEO. “Chicago is home to many strong restaurants and we believe we’re putting Fresh To Order’s continued growth in very experienced hands with PDG.”
Franchise opportunities throughout the South, Mid-Atlantic and Midwest states are available. For franchising information, visit http://www.f2ofranchise.com/.
Founded in 2006, Fresh To Order (f2o), the pioneer of the innovative, "fast-fine" restaurant segment, combines the quality of food found in finer dining with the operating platform and price point of fast casual. With a mission to serve "Incredible Food" in under 10 minutes for around $10, Fresh To Order serves a menu of recognizable favorites with a flavorful twist, such as chef-inspired entrees, Panini sandwiches, soups and Perfect Bite Salads©. Quickly becoming one of the industry's most admired food concepts, Fresh To Order has been named a Hot Concept! and a Top 50 Breakout Brand by Nation’s Restaurant News, a Top 50 Fast Casual Concept by Fast Casual.com and twice selected as among QSR Magazine’s Best Franchise. With 15 locations in GA, TN, NC, SC, and FL Fresh To Order will open its first unit in Dallas later this year. For up-to-the-minute information join us on Facebook www.facebook.com/fresh2order, or visit www.freshtoorder.com and www.f2ofranchise.com.
SOURCE Fresh To Order (f2o)
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