From Manhattan to Munich: aloft Hotels Opens 100th Hotel Worldwide

Milestone Celebrates Continued Accelerated Growth in Vibrant Global Destinations

Momentum Continues for Fast Growing aloft Brand, with Eight Additional Hotels Set to Open by End of 2015

STAMFORD, Conn. - September 28, 2015 - (BUSINESS WIRE) - aloft Hotels, the innovative hotel brand for today’s hyper-connected global traveler, today announced the 100th hotel milestone worldwide, with the opening of aloft College Station in Texas. Currently operating in 16 countries across the globe, aloft has experienced incredible growth since it emerged onto the scene in 2008. With the recent openings of aloft Manhattan Downtown – Financial District in New York City, aloft Santa Clara (CA), aloft Stuttgart and aloft Munich in Germany, aloft continues to expand in key global markets, with eight more hotels set to open by year’s end.

“aloft has been one of the fastest growing hotel brands , successfully opening 18 hotels in three countries within the first six months of launch, and now boasts Starwood’s second largest development pipeline,” said Brian McGuinness, Global Brand Leader, Specialty Select Brands for Starwood. “aloft continues to be set apart from the competition, filling a white space we identified long ago in the marketplace: the need for an innovative and design-forward option for travelers on the road for either business or pleasure. When we think about development, we look for places where today’s – and tomorrow’s – travelers not only want to be, but need to be.”

aloft hotels now operate in nearly every corner of the world, with properties in North America, Mexico, Belgium, Germany, UK, Turkey, UAE, India, Korea, Malaysia, Thailand, Costa Rica, Colombia, Panama, and more. Development is booming. aloft signed as many hotel deals in the first half of 2015 as in all of 2014, and is in its fifth consecutive year of market share gain. The brand will expand its portfolio in Greater China to 10 hotels by year’s end and will continue to penetrate new markets globally, with additional 2015 openings planned for aloft Raleigh, aloft Louisville Downtown, aloft Taipei Zhongshan, aloft Greenville Downtown, aloft Raleigh – Durham Airport Brier Creek, aloft El Segundo – Los Angeles Airport, and aloft Dongguan Dynamic Town.

Launched in 2008 as Starwood's tech-forward incubator brand, aloft is designed with a futuristic lens. Built on an agile platform, the aloft brand’s innovation team works to develop and pilot new technologies to enhance the guest experience and cater to the lifestyle and needs of today’s emerging traveler. In addition to milestone technological breakthroughs including the world’s first robotic butler, Botlr, as well as the introduction of Smart Check-In, which has now evolved into SPG Keyless— the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key— aloft will soon pilot other innovations such as Virtual Reality, 3-D Food Printing and Smart Wake-Up, dreamt up from the brand’s Concept Rooms at its global Headquarters in Stamford, CT. Dynamic lifestyle programming is also in the brand’s DNA, as aloft offers a buzzing social scene for the early adopter including its renowned global music series, Live At aloft Hotels, offering guests and locals free access to the hottest emerging artists at every aloft Hotel around the world.

Let’s get social. Follow @aloftHotels on Twitter, check us out on Instagram @aloftHotels, or head to

About aloft Hotels

With 100 hotels in 16 countries around the world, Starwood’s (NYSE:HOT) aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Ashley Chapman
Global Public Relations, aloft, Element & Four Points

Elizabeth Austin
Think PR for aloft Hotels


Social Reach:

Viewer Response:

comments powered by Disqus

aloft hotels »

With 100 hotels open now and coming soon in 15 countries around the world, Starwood's aloft brand delivers a fresh approach to the traditional staid hotel landscape.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Camille Albane Franchise Opportunity

Camille Albane
Decades of trendsetting chain-salon experience in Europe give Camille...

Midas Franchise Opportunity

Midas, a recognized brand throughout the world and highly renowned name in...

Launch Trampoline Park Franchise Opportunity

Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)