Starwood Hotels & Resorts Debuts Its Fast-Growing aloft Brand in College Station, Texas

Catering to the Hyper-Connected Global Traveler, aloft College Station Marks the Brand’s 100th Hotel Worldwide

Offers Modern Style, Innovative Technologies and Live Music at W XYZ® Bar

STAMFORD, Conn. - September 28, 2015 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced the launch of its tech-forward aloft brand in College Station, Texas, marking the aloft brand’s milestone 100th hotel worldwide. Located less than a mile from the Texas A&M University campus, aloft College Station is the eighth aloft hotel in Texas, and is the first of nine new aloft hotels slated to open in the state in the next three years. Owned by Lodging America and managed by Aimbridge Hospitality, aloft College Station is designed for today’s hyper-connected global traveller with 105 spacious loft-like rooms, tech forward innovation and a buzzing social atmosphere.

“aloft College Station is an ideal fit for this fast-growing area and will appeal to both travelers and locals with its distinctive design aesthetic, dynamic social vibe and live music performances from emerging artists at W XYZ bar,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “As we cross the 100th hotel milestone globally for the aloft brand, we look forward to continuing this bullish growth momentum in key destinations worldwide.”

aloft College Station is located at the corner of University Drive East and Lincoln Avenue, just minutes from both Texas A&M University and Blinn College. Nearby attractions include the George Bush Presidential Library and Museum, Post Oak Mall, Kyle Field, Grand Station Entertainment Center and the restaurants, bars and music venues in the popular Northgate district. The new aloft will also be near the Business Center at College Station – home to numerous technology and telecommunications companies.

Signature hotel features include an outdoor Splash pool, a 24-hour gym, re:fuel at aloft – a one-stop gourmet grab & go food and beverage area, and the brand’s signature W XYZ bar where guests can enjoy a refreshing cocktail and catch the latest up-and-coming music acts as part of the brand’s signature Live@aloft Hotels music series. The hotel also features 1,500 square feet of flexible meeting space for business meetings and social gatherings.

“aloft College Station is the hottest new hotel near Texas A&M, and we expect it will quickly emerge as a leading choice among business and leisure travelers to this fast-growing area,” said Zabir Ismail, Managing Director, Lodging America.

The aloft brand’s innovative and exclusive initiatives set it apart from the competition. aloft Hotels recently announced the launch of SPG Keyless - an evolution of aloft’s Smart Check-in - the hospitality industry’s first mobile, keyless entry system allowing guests to use their smart phone as a key. The technology is rolling out to all aloft, Element and W Hotels Worldwide by year’s end. This forward-thinking initiative is part of the brand’s innovative DNA. Additionally, every aloft Hotel around the world offers live, free access to local emerging artists and some of the hottest bands with Live@aloft Hotel programming at the W XYZ® bars.

aloft remains the fastest growing brand in the history of hospitality with 100 hotels in 15 countries now open, and the company’s second largest pipeline. Fueled by accelerating demand in dynamic markets worldwide, aloft continues to enter new markets including Munich and Stuttgart, Germany as well as expand its portfolio in Greater China to ten hotels by year’s end.

Let’s get social. Follow @aloftHotels on Twitter, check us out on Instagram @aloftHotels, or head to Facebook.com/aloftHotels.

About aloft Hotels

With 100 hotels open now in 15 countries around the world, Starwood’s aloft brand delivers a fresh approach to the traditional staid hotel landscape. For the ‘always on’ next generation of traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com. aloft, like all brands within Starwood's portfolio, is proud to offer the Starwood Preferred Guest® program, the industry’s richest loyalty program. To learn more, please visit www.spg.com.

About Lodging America

Lodging America is owned by Texas Hotel MGT, which owns four other hotels in the area.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
212-380-4015
Global Public Relations
aloft, Element & Four Points by Sheraton
ashley.chapman@starwoodhotels.com

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With 100 hotels open now and coming soon in 15 countries around the world, Starwood's aloft brand delivers a fresh approach to the traditional staid hotel landscape.

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