Arby’s Welcomes Jalapeños, Bacon And Flatbread To The 13-Hour Smokehouse Brisket Family

October 05, 2015 // // ATLANTA – Arby’s has enhanced its popular Smokehouse platform once again. The brand that last year set a Guinness World Record with a 13-hour commercial to prove its brisket is actually smoked for 13-hours, has added the Spicy Jalapeño Brisket Sandwich and the Brisket Bacon Flatbread to its menu in restaurants nationwide.

The Spicy Jalapeno Brisket and Brisket Bacon Flatbread join the Smokehouse Brisket sandwich on Arby’s menu, which became a full-time menu item after being the most successful product launch in Arby’s history. All three sandwiches feature Arby’s Smokehouse Brisket, which is hickory-smoked in Texas for at least 13 hours.

The new Smokehouse Brisket lineup includes:

  • New! Spicy Jalapeño Brisket Sandwich: Sliced 13-hour smoked beef brisket with melted cheddar cheese, diced jalapeños, crispy onions and chipotle BBQ sauce on a toasted specialty bun
  • New! Brisket Bacon Flatbread: Sliced 13-hour smoked beef brisket with melted cheddar cheese, pepper bacon, smoky BBQ sauce, lettuce, tomato and mayo on a warm, fluffy flatbread
  • Smokehouse Brisket: Sliced 13-hour smoked beef brisket, melted smoked Gouda cheese, crispy onions and smoky BBQ sauce and mayo, served on a toasted specialty bun

“Guests love our smoked brisket, so we are taking it to the next level with new spicy and savory creations using the same 13-hour smoked protein from the same family-owned smokehouse in Texas,” said Rob Lynch, Brand President and Chief Marketing Officer of Arby’s Restaurant Group, Inc. “Smokehouse Brisket really set the tone for innovation at Arby’s when we launched it two years ago. The latest evolution, with jalapeños, bacon and flatbread, adds new flavor combinations that complement the quality smoked brisket our guests know and love.”

The Spicy Jalapeño Brisket Sandwich and Brisket Bacon Flatbread are available at Arby’s for a limited time.

For more information on Arby’s Smokehouse Brisket, other menu items and Brand news, visit or follow the Brand on Facebook, Twitter or Instagram.

About Arby’s

Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s brand purpose is “Inspiring Smiles Through Delicious Experiences™.” Arby’s delivers on its purpose by celebrating the art of Meatcraft™ with a variety of high-quality proteins paired with crave-able sides, such as Curly Fries and Jamocha shakes. Arby’s® restaurants are Fast Crafted™, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the franchisor of the Arby’s brand and is headquartered in Atlanta, Ga. Visit for more information or socially connect with Arby’s at: Facebook, Twitter, LinkedIn and Instagram.

With the current growth and momentum of the Brand, Arby’s is actively seeking new franchisees. To learn more about available markets and requirements, visit



Telleen Gegner



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