Cousins Subs® & Johnsonville® Tap Into Wisconsin Food Heritage

Two Wisconsin-based Brands Celebrate State’s Iconic Food Culture

October 08, 2015 // // MILWAUKEE – Two Wisconsin-based brands, Cousins Subs® and Johnsonville® Sausage, are coming together to pay tribute to Wisconsin’s iconic food culture with two limited-time-only subs - the Wisconsin Steak & Brat and the Wisconsin Brat & Bacon.

The Wisconsin Steak & Brat features steak, Johnsonville brat slices, cheddar cheese, lettuce, sautéed onions, pickles, tomato and brown mustard on Italian bread. The Wisconsin Brat & Bacon comes on pretzel bread with Johnsonville brat slices, bacon, cheddar cheese, sautéed onions, pickles and brown mustard. Both subs feature cheddar cheese made in Wisconsin.

“Johnsonville brats are a Wisconsin staple. By teaming up with a local favorite, we are bringing Wisconsin’s iconic food culture directly to our guests,” said Justin McCoy, vice president of marketing at Cousins Subs. “We invite everyone to try our new Wisconsin Steak & Brat and Wisconsin Brat & Bacon - a combination that is sure to make them Crave Wisconsin.”

From Oct. 12 – Dec. 28, Cousins’ fans on social media are invited to enter into weekly contests to win ‘Crave Wisconsin’ prize packages featuring Cousins Subs gift cards, Johnsonville product retail vouchers, a 10-pack of Crave Wisconsin t-shirts and various items from Wisconsin-based companies.

"The incredible flavor of bratwurst coupled with steak or bacon, has really resonated with Cousins’ guests," said Wendy Radder, customer marketing associate for Johnsonville's Foodservice team. "It has been fun bringing two Wisconsin food brands together to offer a real specialty item for sub sandwich enthusiasts looking for something different this time of year."

Both subs are available now for a limited time only at all Cousins Subs locations. For more information, please visit

About Cousins Subs

Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate more than 100 sub sandwich shops throughout Wisconsin and Arizona, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, Twitter and Instagram.

About Johnsonville Sausage , LLC

Wisconsin-based Johnsonville Sausage is the No. 1 national brand of brats, Italian sausage, smoked-cooked links, fresh breakfast sausage and meatballs. Johnsonville employs approximately 1,600 members. Each member takes ownership of product quality to ensure the excellence and “Big Flavor” of Johnsonville Sausage. Founded in 1945 by the late Ralph F. and Alice Stayer, the company remains privately owned today.

For additional Johnsonville company information, the latest recipes, contests and the Big Taste Grill tour schedule, visit

SOURCE Cousins Subs


Chelsea Schwabe
O: 262.250.2879
M: 262.402.2218


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Wisconsin-based Cousins Subs® is driven by the mission to Believe in Better, both in the quality of food it serves and in the communities it supports.


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