Doctors Express Urgent Care Centers to Change Name; Continue Quality Care

As part of a nationwide rebranding, three Doctors Express walk-in clinics in Chattanooga, Hixson and Cleveland will be renamed American Family Care urgent and family care centers.

CHATTANOOGA, TENN. (PRWEB) October 08, 2015 - American Family Care (AFC), the nation’s leading provider of urgent care and accessible primary care, recently announced it will be retiring the Doctors Express name, which is currently used at more then 80 of its 147 medical centers nationwide, including locations in Chattanooga, Hixson, and Cleveland, Tenn.

This rebranding comes slightly more than two years after AFC acquired the Doctors Express system and is expected to enhance the company’s position as one of the most widely recognized and respected brands in health care.

Patients of the three Doctors Express locations in East Tennessee can continue to expect the high-quality, personalized health care they have relied on for the past three years.

“Our name change will not impact patient care,” says Dr. Todd Rudolph, medical director of the three East Tennessee centers. “Quality, convenience, and affordability will remain hallmarks of our care during and after the brand transition.”

“The health care landscape is fragmented,” says D. Bruce Irwin, M.D., Founder & CEO of American Family Care. “With a presence in 26 states and extremely high rates of patient satisfaction, our network of clinics has become the standard for quality and convenience in health care. With the AFC name on all of our clinics, we now have a single brand, from coast to coast, in which Americans place their confidence.”

“We are proud to embrace the AFC brand,” says Larry Kugler, CEO of the centers in Chattanooga, Hixson, and Cleveland. “The Doctors Express name has always stood for exceptional urgent care without the long wait and expensive cost of an emergency room. AFC’s shared vision and history make our partnership and brand change a natural fit.”

Rebranding Timeline

The brand transition for centers in East Tennessee, as well as locations in Colorado and South Carolina, will occur by the end of 2015. Additional rebranding will occur at centers in Connecticut, Nebraska, and Pennsylvania during 2016.

“Based on focus groups we’ve conducted, we know that patients want reassurance they will see the same friendly doctors and staff, the same insurance plans and co-pays will be accepted, and that our centers will continue to be locally owned and operated,” says William L. Koleszar, Chief Marketing Officer of AFC. “All of that is absolutely the case.”

“Our logo and signs are changing, but our high standards of service remain the same,” says Dr. Rudolph. “We will continue to be our community’s trusted resource for doctor-provided urgent care for the whole family.”

About American Family Care

Starting with a single location in Hoover, Alabama, in 1892, American Family Care has pioneered the concept of non-emergency room urgent care. With its 2013 acquisition of the Doctors Express franchise, AFC became the nation’s leading provider of urgent care and accessible primary care, with more than 140 centers and 500 in-network physicians caring for more than 2 million patients annually. Ranked by Inc. Magazine as one of the fasted growing companies in the U.S., AFC is committed to the mission of providing the best health care possible, in a kind and caring environment, while respecting the rights of all patients, in an economical matter, at times and locations convenient to the patient.

About Doctors Express East Tennessee

Doctors Express walk-in care centers provides urgent care for all non-life-threatening events, and offers on-site X-ray and and labs. On-site physicians provide convenient, affordable care seven days a week, including evenings. Most insurances are accepted, as well as private payment.

Three convenient Doctors Express locations are available to meet your urgent care needs: 1521 Gunbarrel Rd. Ste. 103 in Chattanooga, 5241 Highway 153 Ste. 121 in Hixson, and 170 Mouse Creek Rd. NW in Cleveland. Beginning in October 2015, all three local Doctors Express locations will become American Family Care centers.

SOURCE Doctors Express


Ashley Alderman
The Alderman Group
+1 (423) 381-1089


Social Reach:

Viewer Response:

comments powered by Disqus

Doctors Express »

Doctors Express was formed in late 2005 by Dr. Scott Burger, Chief Medical Officer, in response to the growing need for high quality and convenient medical care in a warm, friendly environment.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Midas Franchise Opportunity

Midas, a recognized brand throughout the world and highly renowned name in...

Jimmy's Egg Franchise Opportunity

Jimmy's Egg
Jimmy's Egg is now offering a unique opportunity to a select number of...

Launch Trampoline Park Franchise Opportunity

Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)