Alamo Drafthouse at the New Mission Theater Announces Grand Opening with Star Wars Episode Vii: The Force Awakens!

October 19, 2015 // // SAN FRANCISCO - Alamo Drafthouse is pleased to announce the opening date of their latest expansion, San Francisco's New Mission Theater. The theater will open to the public on December 17th, launching with inarguably the most hotly-anticipated movie event of the 21st Century: Star Wars Episode Vii: The Force Awakens.

Alamo Drafthouse's New Mission Theater is the company's first foray into California and it marks a dramatic arrival for the brand. The theater's meticulous $10 million restoration and retrofit has resulted in a movie mecca as original 1920's decor fuses with state of the art technology. The New Mission is the first theater in North America equipped with Sony's revolutionary 515DS dual-4K projectors.

"I was seven when I first saw Star Wars Episode IV. Nearly 40 years later, I still remember exactly where I saw it and every detail of the experience." said Drafthouse CEO/Founder Tim League. "I can think of no better way to launch our new flagship, the historic New Mission Theater, than with this hugely anticipated film."

To celebrate the release of Star Wars Episode Vii: The Force Awakens, Alamo Drafthouse is offering Star Wars fans who attend the New Mission Theater several exclusive ticket options as part of this historic opening. Ticket buyers can choose from the following exclusive options:

  • Ticket plus $5 for a double-sized collector's edition of Birth. Movies. Death. magazine celebrating 40 years of the Star Wars saga, featuring a Mondo designed cover, exclusive art and much more
  • Ticket plus only $10 for an officially licensed Mondo pint glass designed by Oliver Barrett - a welcome addition to any home or cantina
  • Ticket plus just $15 for BOTH the collector's edition of Birth. Movies. Death. AND the Mondo pint glass (note, you can of course just buy a ticket to Star Wars without the options)

Alamo Drafthouse's restoration and retrofit of the 1920s movie palace in San Francisco's Mission District features a total of five screens, ranging in size from boutique screens of just 34 to 320 seats in the grand hall, as well as a full-service bar and kitchen, in-theater dining and a strictly enforced (and widely lauded) no-talking/no-texting policy.

Alamo Drafthouse's New Mission Theater will feature a comprehensive offering of the best new releases ranging from blockbusters to indies and the Alamo's highly-celebrated signature repertory programming. The largest auditorium at the New Mission will feature Sony's aforementioned revolutionary projection system in addition to archival 70mm & 35mm projection capabilities. The other four auditoriums feature state-of-the-art Sony 4K digital projection and Dolby digital surround sound.

All seating is assigned and can be reserved at time of ticket purchase online or in-person at the box office. Customers are encouraged to arrive early to enjoy Alamo's exclusive pre-show entertainment of rare clips, videos and shorts that are custom-curated to complement each feature film or event.

Located at 2550 Mission Street, between 21st & 22nd, the New Mission was built in 1915 and subsequently expanded in the 1920s and 1930s. It showed it's last movie in May 1993, and diligent work by the San Francisco Neighborhood Theater Foundation resulted in it being declared a landmark in 2004.

Alamo Drafthouse at the New Mission is easily accessible on public transportation. It is directly on the 14 and 49 bus lines, two blocks north of the 24th Street BART stop, and a ten-minute walk from the J-Church line. There are several private parking lots adjacent to the theater, as well.

Stay tuned for more information on the Alamo Drafthouse at the New Mission and its accompanying bar, Isaac Shumway's Bear Vs Bull. For developments on the New Mission and Bear Vs Bull, visit our website and follow us on Facebook & Twitter.


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About Alamo Drafthouse

Tim and Karrie League founded Alamo Drafthouse Cinema in 1997 as a single-screen mom and pop repertory theater in Austin. 17 years later, the now 20-location chain has been named "the best theater in America" by Entertainment Weekly and "the best theater in the world" by The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high profile, star-studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. The Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including Drafthouse Films which has garnered two Academy Award nominations in its short three-year existence and Birth.Movies.Death., an entertainment news blog curated by veteran journalist Devin Faraci.

SOURCE Alamo Drafthouse


Brandy Fons
For Alamo Drafthouse Corporate

Brad Johnson
National Media Relations

Karen Larsen
For Alamo Drafthouse
New Mission Media Relations


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The Alamo Drafthouse Cinema has built a reputation as a movie lover's oasis not only by combining food and drink service.


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