Signing of Landmark 1,613 Room Resort Grows Starwood Global Footprint by Nearly Half a Percent; Single Largest Addition of Starwood Rooms in North America since Pre-Recession
STAMFORD, Conn. - November 9, 2015 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced its single largest addition of hotel rooms in North America since pre-recession with the signing of SLS Las Vegas on the world-famous Las Vegas Strip and Sahara Boulevard. Owned by Las Vegas Resort Holdings, LLC, the three distinct hotel towers, encompassing more than 1,600 guestrooms and suites, will be branded by the end of this year under Starwood’s recently launched Tribute Portfolio, while the 289-room “LUX Tower” will be converted to a W Hotel upon completion of a renovation in 2016. The W Las Vegas conversion will include the addition of a W Living Room (the W brand’s take on the traditional hotel lobby), a dedicated entrance for W guests, nearly 14,500 square feet of new W-branded meeting and event space, signature Away® Spa, FIT® state-of-the-art fitness center, and an exclusive outdoor WET® pool deck and bar. The other two hotel towers, comprising 1,324 rooms, will be operated as SLS Las Vegas, a Tribute Portfolio Resort.
“SLS Las Vegas, with some 1600 rooms, is a milestone addition to Starwood, growing our total footprint worldwide by nearly half a percent with a single signing,” said Adam Aron, Chief Executive Officer of Starwood Hotels & Resorts on an interim basis. “This is a perfect example of what Tribute Portfolio was designed to do - bring the power of Starwood to great independent hotels, while giving our Starwood Preferred Guest® members and global guests more access to sought after destinations around the world. It also allows us to debut our iconic W brand on the world famous Las Vegas Strip, an incomparable stage for the dynamic energy and vibrant scene of W Hotels.”
W Las Vegas, truly a “hotel within a hotel,” will be managed by Starwood, while the remainder of the property, including the additional hotel towers, casino, food and beverage outlets, and nightlife venues, will continue to be managed under the direction of Scott Kreeger, the hotel’s President and Chief Operating Officer.
“Everything is bigger in Vegas, and SLS Las Vegas is no exception,” said Kreeger. “With more than 1,600 guestrooms, numerous bars, restaurants and nightlife venues, a world-class casino, and 80,000 square feet of meeting and event space, SLS Las Vegas is a standout property. We look forward to partnering with Starwood to soon debut the W brand, a terrific complement to the SLS and a fabulous addition to the Las Vegas Strip.”
Designed by Gensler in consultation with Philippe Starck, SLS Las Vegas offers:
“We have long wanted to increase our Starwood presence in Las Vegas, a much desired destination for our SPG® members, who occupy 50% of our guestrooms on any given night,” said Allison Reid, SVP, North America Development, Starwood Hotels & Resorts. “The signing of SLS Las Vegas not only allows us to expand our footprint and give our members more options on the Strip but also speaks volumes to the power of Starwood’s brands and our industry-leading distribution, loyalty and sales platforms that will contribute to the success of this landmark property.”
SLS Las Vegas will join Starwood’s four existing hotels in the market, which include The Westin Las Vegas Hotel, Casino & Spa, The Westin Lake Las Vegas Resort & Spa, Four Points by Sheraton Las Vegas East Flamingo, and Element Las Vegas Summerlin. For more information, please visit www.starwoodhotels.com.
New from Starwood Hotels & Resorts, Tribute Portfolio is comprised of exceptional independent hotels around the globe, offering guests and owners the ability to “Stay Independent.” From boutique resorts to urban destination properties, guests can enjoy access to outstanding four star, upper upscale hotels with an indie spirit while benefitting from the award-winning Starwood Preferred Guest (SPG) program. Launched in April 2015 as Starwood’s 10th brand and second collection of independent hotels, Starwood plans to grow the Tribute Portfolio brand to 100 hotels by 2020. For more information on Tribute Portfolio, please visit www.tributeportfolio.com. Follow along to Stay Independent: @TributePortfolio on Instagram, @TributePRTFLO on Twitter, www.TributePortfolio.tumblr.com and www.facebook.com/TributePortfolio.
W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 47 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. With 15 years of proven success, W Hotels is on track to reach more than 60 hotels by 2018. W Hotels have been announced for Shanghai, Tel Aviv, Abu Dhabi, Dubai, Amman, Jakarta, Panama, Muscat, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane, while upcoming W Retreats include Goa, Phuket, Hainan Island and Mexico’s Riviera Maya. For more information, visit whotels.com or follow Twitter, Instagram and Facebook.
SLS Las Vegas is an all-encompassing resort and casino with more than 1,600 guest rooms and suites in three distinctive towers, 80,000 square feet of flexible meeting space and a collection of acclaimed restaurant and nightlife brands. SLS Las Vegas provides an approachable experience featuring multiple unparalleled nightlife offerings including Hollywood favorite, The Sayers Club® and the edgy and sophisticated nightclub, Foxtail®. Additionally, SLS Las Vegas offers an impressive selection of dining concepts including Bazaar Meat by José Andrés™; Katsuya by Starck®; Cleo®; Umami Burger, Beer Garden & Sports Book; Ku Noodle by José Andrés™; 800 Degrees Neapolitan Pizzeria; Northside Café™ and The Perq™. The property also hosts the intimate and luxurious Ciel Spa® and a sports book operated by global gaming leader, William Hill. For more information about SLS Las Vegas®, please visit slsvegas.com and stay connected on Facebook, Twitter and Instagram.
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SOURCE Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts
VP, Global Brand Comms
Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences.