HARTLAND, Wis. - Nov. 10, 2015 // PRNewswire // - Batteries Plus Bulbs, the nation's largest and fastest-growing battery, light bulb, and smartphone/tablet repair franchise, today released new results from a nationwide survey with Kelton Research that assessed consumers' knowledge of the lighting category and gathered insights on the importance of lighting in creating the right mood and ambiance in the home. While light bulbs are a staple in every home, the survey revealed that 84 percent of sampled Americans wish they had better room lighting, yet 34 percent feel in the dark about light bulbs - unsure of which options to buy. With the holidays quickly approaching, Batteries Plus Bulbs seeks to shed light on the best bulbs to buy to make homes a more comfortable and welcoming environment for relaxation and entertaining.
According to the survey, lighting is the most important factor for creating ambiance in the home (29 percent), trumping furniture (21 percent), decorations (16 percent), scent (13 percent), music (10 percent), and paint or wallpaper (6 percent). Further, nine in 10 respondents think it's important to have lighting suited to various occasions. The most important occasions in this group are:
"The key takeaway from this survey is that while lighting is a key component to a happy home, many Americans need help with their purchases," said Danyelle Kukuk, Vice President of Category and Product Management for Batteries Plus Bulbs. "The latter part of the year typically sparks more activity at home as people have friends and family over to celebrate the major holidays. To help relieve stress and build consumers' confidence when buying light bulbs, we aim to educate them on how to read lighting facts labels, the various energy-saving light bulb benefits and options available, and how much money they can save by switching to bulbs like LEDs."
Batteries Plus Bulbs offers the following tips, within their series of DIY videos, for purchasing specific light bulbs to set different tones in various rooms in your home:
The Living Room
The Dining Room
This survey was conducted by Kelton Global online among 1,000 nationally representative Americans age 18 and over, with a margin of error of +/-3.1 percent. Quotas are set to ensure reliable and accurate representation of the U.S. Population age 18 and over.
Batteries Plus Bulbs is the nation's largest and fastest-growing battery, light bulb and smartphone/tablet repair franchise with a nationwide network of stores. With access to more than 50,000 types of batteries, light bulbs and accessories, Batteries Plus Bulbs has the widest selection of battery and light bulb products available and offers unmatched service to retail and business consumers at the national and local levels. Stores also offer battery replacement and repair services for Apple® iPhone, iPad and iPod, most Samsung® devices and many more. The company continues to be recognized as a best franchise to own by many leading industry organizations and media publications, including Franchise Times®, Entrepreneur®, Military Times® and Forbes®. Most recently, Forbes named Batteries Plus Bulbs as one of America's Best Franchises to Buy for the second year in a row. To learn more about our franchise opportunities, please visit https://www.batteriesplus.com/franchising/ for more information.
SOURCE Batteries Plus Bulbs
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