MISSISSAUGA, ONTARIO - (Marketwired - Nov. 16, 2015) - This holiday season goeasy Ltd. (TSX:GSY), ("goeasy" or the "Company"), Canada's leading full-service provider of goods and alternative financial services, is taking a page out of Santa's playbook and delivering Christmas to its customers.
To spread some yuletide cheer and build brand awareness, goeasy is launching "goeasy Delivers Christmas," an online and in-store contest designed to demonstrate its commitment to helping and supporting its customers, who at times may find themselves in difficult financial situations.
To kickstart the contest and make Christmas dreams come true for some of its customers, goeasy asked its employees to select two deserving families to have their ultimate Christmas delivered to them. One of those people is Debra, a hard-working mom and grandmother who is dedicated to giving the most she can to her family. Debra is a longtime customer of easyhome, goeasy's lease-to-own business unit. Her surprise Christmas delivery from goeasy will make this holiday season one she and her family will never forget.
"We wanted to create a program that represented the goeasy brand and focused on our customers and giving back to them in a meaningful way," said Andrea Fiederer, Senior Vice President & Chief Marketing Officer of goeasy. "Debra is an incredible individual who is completely selfless and is continuously giving to those around her. She always thinks of her family first and this was an opportunity for us to do something incredible for a very deserving individual that has been a longtime goeasy customer."
A video of Debra's special Christmas delivery lives online on goeasy's YouTube channel. A second video showing how goeasy is delivering Christmas to another deserving family this season is coming mid-December. Each video will include a call-to-action encouraging other goeasy customers to head online to goeasy.com/christmas for their chance to win one of ten prizes valued at $1000, including gifts, Christmas trees and so much more. goeasy is delighted to make Christmas wishes come true for those who need it most. The contest will be promoted online as well as in stores.
"goeasy is more than a transactional business; we are about our customers and relationships first and foremost," said Fiederer. "'goeasy Delivers Christmas' is highlighting the relationships we have with our customers across both our business units, which allows us to understand how we can help them reduce their worries and financial stresses while making their dreams come true."
The "goeasy Delivers Christmas" contest was designed to reflect a new direction for the goeasy master brand, which launched a year before the company officially changed its name from easyhome Ltd. to goeasy Ltd. in September. goeasy was created to provide a corporate umbrella uniting and supporting its easyhome and easyfinancial sub-brands, reflecting the evolution and growth in the business as it moves from a name that was aligned with the legacy leasing business to a corporate name that encompasses all of the Company's business units. The move also reflects its ambition to add new goeasy brands as it executes towards its strategic goals.
Often goeasy customers are people who find themselves in difficult situations in life. goeasy is there for them and, "goeasy Delivers Christmas" is just another example of how the company does right by its customers and aims to improve the lives of everyday Canadians. In addition to supporting our customers through great contests like "goeasy delivers Christmas," goeasy is also committed to programs like financial education and credit monitoring solutions to help Canadians take control of their financial success, rebuild their credit and get back on track to lower rates.
goeasy Ltd. is the leading full service provider of goods and alternative financial services that improve the lives of everyday Canadians. Today, goeasy Ltd. serves its customers through two key operating divisions, easyhome Leasing and easyfinancial. easyhome Leasing is Canada's largest lease-to-own company, offering brand-name household furniture, appliances and electronics to consumers under weekly or monthly leasing agreements through both corporate and franchise stores. easyfinancial is the leading provider of alternative financial services, offering consumer loans between $500-$10,000, and is supported by a strong central credit adjudication process and industry leading risk analytics. easyfinancial also operates an indirect lending channel, offering loan products to consumers at the point-of-sale of third party merchants. Both operating divisions of goeasy Ltd. offer the highest level of customer service and enable customers to transact through a national store and branch network of over 180 easyhome Leasing and 200 easyfinancial locations across Canada and through its online and mobile eCommerce enabled platforms.
goeasy Ltd. is listed on the TSX under the symbol 'GSY'. For more information, visit www.goeasy.com.
SOURCE goeasy Ltd.
President and Chief Executive Officer
Senior Vice President and Chief Marketing Officer
goeasy Ltd. is the leading full service provider of goods and alternative financial services that improve the lives of everyday Canadians.