Sotheby's International Realty Brand Expands Presence in Buenos Aires

MADISON, N.J. and BUENOS AIRES, Argentina - Nov. 19, 2015 // PRNewswire // - Sotheby's International Realty Affiliates LLC today announced that Ginevra Realty S.A. in Buenos Aires, Argentina, is the newest member of its real estate network and will now operate as Ginevra Sotheby's International Realty.

The firm, which is owned and operated by Mercedes Ginevra, will service districts in Buenos Aires including Puerto Madero, San Telmo, La Boca and La Plata. The Sotheby's International Realty brand is also represented in Buenos Aires by Adriana Massa Sotheby's International Realty, formerly Argentina Properties Sotheby's International Realty. The two brokerage companies plan to work cooperatively together to best serve clientele around the city.

"Buenos Aires is one of the most visited cities in South America, and with its sophisticated, cosmopolitan lifestyle, it attracts homebuyers from all over the world," said Philip White, president and chief executive officer of Sotheby's International Realty Affiliates LLC. "With more than 20 years of experience operating in the local real estate market, we are pleased to welcome Ginevra Sotheby's International Realty to our network."

According to Ginevra, the new affiliation with the Sotheby's International Realty brand represents the opportunity for her firm to expand and grow. "We are profoundly committed to the satisfaction of our clients and want to provide ideas and solutions to serve the needs of our clients while substantiating our position in the international market," she said. "Thanks to this affiliation, we now have direct access to a global market through the Sotheby's International Realty brand's 825 offices worldwide."

The Sotheby's International Realty network currently has more than 18,000 sales associates located in 825 offices in 61 countries and territories worldwide. Ginevra Sotheby's International Realty listings will be marketed on the global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

About Sotheby's International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit

SOURCE Sotheby's International Realty Affiliates LLC


Daniela Frewa
Director, International Marketing & Servicing
Sotheby's International Realty Affiliates LLC
+1(973) 407-5601



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The Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world.


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