A New Era Of Historic Grandeur Is Ushered In With Opening Of Amway Grand Plaza, Curio Collection By Hilton


December 21, 2015 // Franchising.com // GRAND RAPIDS, Mich. and McLEAN, Va. – An iconic hotel that has hosted numerous dignitaries, presidents and celebrities, the historic Amway Grand Plaza today joined Curio – A Collection by Hilton. As Hilton Worldwide’s (NYSE: HLT) rapidly-expanding global collection of distinctive upscale and luxury hotels, Curio caters to passionate travelers seeking local discovery and authentic experiences. Located in downtown Grand Rapids, the Amway Grand Plaza, Curio Collection by Hilton is owned and managed by AHC+Hospitality.

“This iconic property serves as a hot-spot for residents, business and leisure travelers thanks to its distinctive features that include the original architecture and design, as well as world-class dining options,” said Dianna Vaughan, global head, Curio – A Collection by Hilton. “We’re thrilled to welcome this intriguing hotel to the Curio collection that not only has a deep history in the Grand Rapids community, but one located at the heart of the best this beautiful city has to offer.”

Originally opened in 1913 as The Pantlind, the hotel included one of the world’s largest gold-leaf ceilings in the lobby and is honored to now be recognized as a Historical Hotel of America. As a National Trust for Historic Preservation, Historic Hotels of America recognizes hotels for faithfully maintaining their authenticity, sense of place and architectural integrity. Its distinguished history paved the way for the new Amway Grand Plaza, which reopened in 1981. Today, the hotel combines the graceful heritage of The Pantlind with the modern Glass Tower – which reopened in 2014 following a $14 million renovation featuring classic and contemporary design for today’s modern traveler.

Guests can relax in 682 spacious guestrooms, including 45 luxurious suites that include the Presidential Suite, Michigan Suite, Van Andel Suite and DeVos Suite. The hotel features a full service spa and salon, fitness center with state-of-the-art Precor equipment, an indoor pool, two hot tubs, a sauna and a steam room, a lighted tennis court, and racquetball court.

"We are able to offer our guests and the local community something that no other hotel can – a historic oasis in the heart of Grand Rapids,” said Richard Winn, president, AHC+Hospitality. “We’re excited to be a part of the Hilton Worldwide portfolio, and add this iconic hotel with sweeping views and abundant amenities to the Curio collection.”

The Amway Grand Plaza also boasts eight dining and lounge options ranging from fine dining to American classics to a restaurant featuring incredible views of the city:

  • The Kitchen by Wolfgang Puck: As the first U.S. location of Wolfgang’s newest restaurant concept, The Kitchen features signature comfort food with a focus on quality, locally-sourced ingredients and innovative techniques.
  • Cygnus27: Featuring Latin-inspired cuisine with a wide variety of flavors from Spain, Mexico and South America, this beautiful upscale restaurant offers the highest panoramic views of the Grand Rapids skyline.
  • Ruth’s Chris Steak House: Famous for its exceptional food and wine, the restaurant serves the USDA prime steak, fresh seafood and a variety of other freshly made dishes – paired with an extensive wine list in an upscale environment.
  • GP Sports Bar: Guests can enjoy a casual dining atmosphere with specialty burgers, pizzas and cocktails – complete with 40 televisions for watching sporting events.
  • The Kitchen Counter by Wolfgang Puck: Guests looking for fresh, made-to-order options throughout the day can enjoy items such as the mushroom and spinach omelet with goat cheese or a seasonal salad made fresh with market vegetables, quinoa and champagne vinaigrette.
  • Lumber Baron Bar: Settle into the warmth and charm of a historic bar – complete with fireplace leather club chairs and a large selection of premium drinks and appetizers.
  • Garden Court Lounge: Guests seeking a leisurely morning breakfast brunch experience or a spot to unwind and relax in the evening with a fine glass of wine, premium beer or favorite cocktail fountain-side.
  • Starbucks: Located in the lobby of the Pantlind building, travelers can choose from a selection of specialty coffee drinks, teas, sandwiches and bakery goods.

Amway Grand Plaza offers more than 47,000 sq. ft. of versatile meeting space, including 42 meeting rooms and four elegant ballrooms ranging from classic to contemporary. In 2014, Smart Meetings Magazine awarded the hotel the honor of “Best Ballroom in the Country” to the Ambassador ballroom. The historic hotel is a top wedding venue in the city and provides expert guidance, customized catering and special packages for couples’ special day. An additional 250,000 sq. ft. of meeting and exhibit space is available at DeVos Place Convention Center that is connected to the hotel through a climate-controlled skywalk.

Amway Grand Plaza, Curio Collection by Hilton participates in the Hilton HHonors® loyalty program, which is open to all guests and free to join. Visit here for enrollment information. HHonors members always get our lowest price with our Best Price Guarantee, along with HHonors Points, free standard Wi-Fi, and no hidden fees, only when they book directly through Hilton. To celebrate the hotel’s opening, members will earn double points on stays through June 15, 2016 when booking the best available rate. Gold and Diamond HHonors members staying at Amway Grand Plaza will receive a $15 per person food and beverage credit for up to two registered guests per room and space-available room upgrades.

Amway Grand Plaza, Curio Collection by Hilton is located at 187 Monroe Avenue NW, Grand Rapids, MI 49503. For more information, or to make a reservation, travelers may visit curio.com or call 1-616-774-2000.

Media may access additional information and high-resolution images for Amway Grand Plaza, Curio Collection by Hilton at news.curio.com/Amway. For more news on Curio – A Collection by Hilton, visit news.curio.com.

About Curio – A Collection by Hilton

Curio – A Collection by Hilton™ (curio.com) is a global set of remarkable upscale and luxury hotels hand-picked for their unique character and personality; each one a part of the city they call home. Curio guests are passionate, independent-minded travelers seeking local and authentic experiences who value the added peace-of-mind that comes with the Hilton name and award-winning Hilton HHonors program. Curio joins a portfolio of world-class brands from Hilton Worldwide, a leading global hospitality company. Come discover the latest stories at news.curio.com, connect with us on Facebook, Instagram and Twitter or inquire about development opportunities at hiltonworldwide.com/development.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,440 managed, franchised, owned and leased hotels and timeshare properties, with more than 730,000 rooms in 97 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at facebook.com/hiltonworldwide, twitter.com/hiltonworldwide, youtube.com/hiltonworldwide, flickr.com/hiltonworldwide, and linkedin.com/company/hilton-worldwide.

About AHC+Hospitality

AHC+Hospitality owns and operates four hotel properties: the Amway Grand Plaza, JW Marriott Grand Rapids and the Downtown Courtyard by Marriott in downtown Grand Rapids, MI and Peter Island Resort and Spa in the British Virgin Islands. AHC+Hospitality is a division of Amway Corporation.

SOURCE Hilton Worldwide


Rachel Kenon
Hilton Worldwide
+1 703 883 5333

Aaron Kokoruz
For Hilton Worldwide
+1 214 529 2521



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Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels.


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