Primed for Expansion: The Lifeologie Institute Turns to Franchising

Disrupting the Industry with its Innovative, Collaborative Approach to Psychotherapy, the Lifeologie Institute Seeks Franchise Partners to Aid National Expansion Efforts

January 15, 2016 // // DALLAS – Nearly one in five Americans experience mental health and relationship issues every year, yet available treatment options have been slow to adapt or encourage collaborative and client-centered care. Recognizing this void over the past decade, The Lifeologie Institute has been breathing new life into the psychotherapy field and is charging onto the national stage with franchise expansion.

Transforming the perception that therapists are solitary and relegated to selling their time, The Lifeologie Institute is the only counseling franchise that offers a collaborative and creative approach to client care along with a proven business model, allowing therapists to become business-owners with equity in their own careers. Having already impacted tens of thousands of families in its four offices throughout the Dallas-Fort Worth market, the company is ready to empower other clinicians to help hundreds of thousands more by growing through franchising. Lifeologie expects to sign its first franchise agreements in early 2016.

“The need for effective mental health treatment is greater than ever, but the old way of running a practice is no longer effective. We see a lot of clients come to us after years of bad therapy sessions,” said Melanie Wells, founder and Clinical Director at The Lifeologie Institute. “The Lifeologie Institute is providing the next step in treating mental health and relationship issues with multi-specialty, collaborative care in a comfortable, client-centered environment. One of the reasons we have been so successful with this type of business model is that our therapists take time to understand the problem and collaborate with other therapists to find creative solutions to stuck problems.”

After several years working in conventional counseling practices, Wells noticed that practices isolated both therapists and clients alike. There was little collaboration between therapists – creating a solitary work environment for therapists that led to ineffective, incomplete care for clients. She founded the LifeWorks Group in 1999 to bring a fresh approach to both problems. Wells brought many specialties under one roof, allowing therapists to collaborate on cases and work as a team. Now known as the Lifeologie Institute, each location serves as a training facility where supervisors work together, training graduate-level and post-graduate interns in this unique, multiple disciplinary approach. Because of its innovative work as a training facility, Lifeologie is able to offer a wide range of fee options based on experience level, affording more individuals and families the ability to access the care they need.

In addition to being the first franchise of its kind in the industry, the Lifeologie Institute has the added advantage of offering potential investors a low-cost investment as well as a proven business model with the marketing machine, back-office systems and ongoing support in place to help franchisees succeed. The franchise opportunity is ideal for experienced therapists and other mental health and wellness clinicians ready to open their own practice and start generating revenue, as well as business-savvy entrepreneurs interested in joining a franchise with long-term growth potential.

“We understand the industry and the components that make a successful psychotherapy practice. With our focus on franchise expansion, we are excited to connect with like-minded therapists and entrepreneurs that are ready to grow a business while helping others,” added Lifeologie franchising’s co-founder Deanne Moore.

Beyond its collaborative nature, the Lifeologie Institute is always on the forefront of creative treatment options, namely psychotherapeutic yoga. The technique involves yoga poses as well as breathing techniques to help create lasting change in brain physiology, effectively treating a wide variety of complicated diagnoses. The company launched the Lifeologie Institute School for Psychotherapeutic Yoga (LISPY) early this year.

For more information about The Lifeologie Institute franchise opportunity, call (214) 357-4001 or visit

About The Lifeologie Institute

Lifeologie opened its doors in Dallas, Texas in 1999, becoming the first practice to offer clients a collaborative community of therapists who find creative solutions to stuck problems. The company began franchising in 2015 as the Lifeologie Institute under the direction of founders, Melanie Wells, LPC, LMFT and Deanne Moore, LPC, LMFT. Lifeologie offers a wide range of fee options and flexible scheduling in a casual, collaborative, client-centered environment. In addition to offering optimal client care in multiple specialty areas, the Lifeologie Institute serves as a training facility where LPC and LMFT approved supervisors work together to train licensed professional counselors (LPCs), licensed marriage and family therapists (LMFTs) and licensed chemical dependency counselors (LCDCs), as well as graduate level student interns working toward their masters in counseling. For more information, visit

SOURCE The Lifeologie Institute

Media Contact:

Anne Whealdon
(O) 847.945.1300, ext. 232


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The Lifeworks Group opened its doors in Dallas, Texas in 1999 to offer clients a unique, client centered environment in which a collaborative of therapists works together to find creative solutions to stuck problems.


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