Cruise Planners Wins the Highest Award from Royal Caribbean International

CORAL SPRINGS, FLA. (PRWEB) JANUARY 19, 2016 - For the first time ever, Cruise Planners, an American Express Travel Representative, won the Chairman’s Award for Overall Achievement from Royal Caribbean International.

“Winning the Chairman’s Award is like winning the Oscar’s in the travel industry,” said Michelle Fee, CEO and co-founder of Cruise Planners. “We are thrilled to have earned Royal’s highest honor, and our partnership with them is something our travel agents value.”

As the nation’s largest network of home-based travel professionals, Cruise Planners has continued to increase sales using proprietary technology and marketing tools such as revamped mobile apps, triggered emails, fully-integrated marketing campaigns, continuous and on-demand travel agent training and more. This marks Cruise Planners’ ninth consecutive award from Royal Caribbean based on sales; previous year’s awards include the President's Award for Overall Achievement and the Home-based Partner of the Year Award.

“Royal Caribbean is delighted to name our 2015 Travel Partners of the Year to recognize these incredibly successful and meaningful partnerships,” said Vicki Freed, senior vice president of Sales, Trade Support and Services, Royal Caribbean International. “We are driven by our ongoing commitment to travel agents and are very proud to acknowledge these travel partners who have displayed an exemplary commitment to our brand and achieved significant growth in their business with us.”

Cruise Planners and Royal Caribbean have a long history of collaboration, and this month they launched the signature “Come Sail Away with Me” marketing campaign, which encourages clients to travel on Royal Caribbean with their Cruise Planners travel expert.

“Like Royal Caribbean, we work hard to constantly re-invent ourselves, and the creative team at Royal Caribbean matches our own commitment to innovation,” Fee said. “The Chairman’s Award means so much to me personally, and I know how hard our network of travel agents has worked to grow the business, so this win is for the entire Cruise Planners family.”

About Cruise Planners, an American Express Travel Representative

Cruise Planners, an American Express Travel Representative, is the nation’s largest home-based travel agent franchise network in the travel industry. Cruise Planners operates a network of more than 1,400 franchise owners who independently book amazing vacation and travel experiences for their clients. The Florida-based Home Office Team positions franchise owners for success by providing innovative marketing, booking and lead-generating tools, as well as professional development and hands-on training with the industry’s top executives. The company continues to be lauded and has been named the No.1 Cruise Tour/Travel Agency by Entrepreneur magazine for 13 consecutive years. Cruise Planners was recently featured in Entrepreneur as one of the Top 30 Franchise Innovators in Technology, has been consistently named as one of the Top Women-Owned Businesses by the South Florida Business Journal, is listed on the Inc. 5000 list as one of the Fastest-Growing Private Companies in America and was recognized as one of the Top Workplaces by The Sun Sentinel.

Headquartered in Coral Springs, Fla. for more than 22 years, Cruise Planners has achieved top producer status with every major cruise line. Accolades include numerous Magellan Awards from Travel Weekly for the past seven years, American Express Travel Representative Excellence Award for 11 consecutive years (2004 – 2014), American Express Agency of the Year (2010), Royal Caribbean International President’s Award for Overall Achievement (2012 and 2014), Royal Caribbean International Home-Based Partner of the Year (2007-2013), Norwegian Cruise Line Franchise Agency of the Year (2011-2015), Celebrity Cruises Field Sales Account of the Year (2015), Celebrity Cruises Home-Based Account of the Year (2013-2014) and Celebrity Cruises Southeast Region Travel Agent Partner of the Year (2010), American Express Vacations Best of the Best Globe Award (2008-2015), Globus Family of Brands Premier Agency Partner (2009-2014), Platinum Member of the 500 Club for Sales Excellence (2014), Platinum Circle Member with Viking River Cruises (2009-2015), Uniworld Boutique River Cruise Collection Top Producer (2008-2014) and Regent Seven Seas Cruises Top Producer. Cruise Planners is one of the Top 50 Franchises for Veterans according to GI magazine, the Top Franchise Brand for Veterans according to Franchise Business Review, has been named one of the Top 25 franchises for African-Americans by Black Enterprise magazine and is a member of the International Gay & Lesbian Travel Association. For more information, visit

Stay in Touch: Media can stay up-to-date with Cruise Planners by visiting our media room, following us on Twitter @Cruisitude or on Facebook. For additional information or to make reservations, vacationers should locate a travel advisor near them. For those interested in becoming a franchise owner, please visit our franchise website.

SOURCE Cruise Planners, an American Express Travel Representative


Caitlin Murphy
Cruise Planners
+1 (954) 344-8060 Ext: 117


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Cruise Planners, an American Express Travel Representative, is the nation's largest home-based travel agent franchise network in the travel industry.


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