W Hotels Worldwide Amplifies Presence in Spain with Signing of W Madrid

Slated to Open in 2018, Landmark W Hotel will Bring Visionary Design, Playful Luxury and Whatever/Whenever® Service to the Spanish Capital

MADRID - January 19, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced it will expand its strong presence in Spain with the opening of W Madrid in 2018. Owned by Merryland Inversiones S.L.U, W Madrid will be ideally located on Plaza de Canalejas in the epicentre of the city’s thriving restaurant and entertainment district and close to major landmarks in the Spanish cultural and fashion capital.

“The opening of the second W Hotel in Spain demonstrates the huge demand for this innovative lifestyle brand in such an important travel market,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “When W Madrid opens its doors in 2018, Spain will become the only country in Europe to boast two W Hotels.”

With its modern design, signature amenities and full calendar of W Happenings, W Madrid will redefine the city’s hospitality scene. The hotel will feature 141 stylish guestrooms, including 20 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite). Guests and locals alike will enjoy the hotel’s buzzing rooftop bar and WET outdoor pool deck, which is sure to become the hottest place to mix, mingle and sip cocktails with stunning views of the Madrid skyline on warm summer nights. Other areas include W Living Room (the W brand’s energetic spin on the hotel lobby), a signature restaurant and FIT®, the ultimate workout facility. An ideal venue for small meetings and events, W Madrid will also offer two ultra-modern studio meeting rooms.

Guests will be treated to the W brand’s iconic Whatever/Whenever® service philosophy that promises whatever they want, whenever they want it. W Madrid’s exclusive W Happenings will showcase what’s new and next in design, fashion and music to stylish hotel guests and savvy locals.

“We believe that the W brand is the perfect fit for this historic property and look forward to seeing W Madrid emerge as one of Spain’s most sought after and admired hotels,” said Harry Mohinani CEO of Merryland Inversiones.

W Madrid will be housed in an imposing 19th century building that was previously operated as a hotel. The property conversion involves an international multi-disciplinary team coordinated by Hong Kong based Hospitality Solutions. The building will be re-imagined by Rockwell Group including a full restoration of historical elements combined with a bold, vibrant design.

W Madrid will complement the iconic beachfront W Barcelona which opened to great fanfare in 2009 and continues to wow jetsetters from around the world. W loyalists will revel in being able to experience two energetic Spanish cities within three hours of travel.

“The W brand continues to be a key driver of growth for Starwood around the globe. The signing of W Madrid adds yet another inspiring European city to the brand’s portfolio and highlights our continued strategy to grow this brand within the world’s most exciting travel markets,” said Felicity Black-Roberts, Senior Director, Acquisitions and Development, Starwood Hotels & Resorts, Europe, Africa & Middle East.

Following the successful debuts of W Hotels in Istanbul, Barcelona, St. Petersburg, London, Paris and Verbier, W Amsterdam became the seventh W Hotel in Europe when it opened in October 2015. W Hotels now boasts a worldwide portfolio of 46 properties around the globe and is on track to reach 75 hotels by 2020.

About W Hotels Worldwide

W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 46 hotels and retreats, including 18 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. With more than 15 years of proven success, W Hotels is on track to reach 75 hotels by 2020. W Hotels have been announced for Shanghai, Tel Aviv, Goa, Abu Dhabi, Phuket, Dubai, Amman, Jakarta, Panama, Riviera Maya, Muscat, Hainan Island, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane. For more information, visit whotels.com or follow Twitter, Instagram and Facebook.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contacts:

Katie Cline
W Hotels Worldwide
1 212-380-4013

Simon Neggers
W Hotels Worldwide
1 212-380-4029



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W Hotels is a global lifestyle brand with 22 properties in the most vibrant cities around the world.


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