Dickey’s Pairs Texas-Style Barbecue With California’s Sonoma Wine Country

The largest barbecue chain in the nation opens new location in Petaluma on Thursday.

January 21, 2016 // Franchising.com // Petaluma, CA - Dickey’s Barbecue Pit opens Thursday with a four-day barbecue bash. The grand opening celebration begins with Thirsty Thursday, when all guests will receive a free drink in a Big Yellow Cup with Dickey’s new travel lid. Philanthropy Friday supports Dickey’s giving initiative. 100 percent of Dickey’s signature potato chip sales will benefit Barbecue, Boots and Badges, Dickey’s charitable foundation which supports local first responders and their families. All first responders will receive a free lunch on Friday. Saturday is Singer-Songwriter Saturday, so come out and hear a favorite local musician perform from 11:00 a.m. – 2:00 p.m. Kids eat free on Sunday as always! Three guests will win free barbecue for a year at the new location! Guests can enter to win one of three ways: use hashtag #1FreeYearofBBQ, order online or sign up for the Big Yellow Cup Club. Winners will be announced Monday.

To find the Dickey’s Barbecue Pit nearest you, go to [https://www.dickeys.com/locations].

“Dickey’s continues its rapid growth throughout California, with four new locations opening in the state this month,” says Roland Dickey, Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “We are proud to serve authentic, Texas-style barbecue in the Golden State.”

The grand opening weekend includes:

  • Thursday, January 21 – Thirsty Thursday – Free BYC with Dickey’s new reusable travel lid and straw.
  • Friday, January 22 – Philanthropy Friday – 100 percent of potato chip sales benefit Dickey’s foundation Barbecue, Boots and Badges, which serves the families of first responders.
  • Saturday, January 23 – Singer/Songwriter Saturday. Enjoy live music from local musician Bill Walden and get a free Big Yellow Cup!
  • Sunday, January 24 – Kids Eat Free All day!

The new Dickey’s is owned and operated by two couples who have been friends for 26 years. Rich and Debbie Breedwell and John and Sharon Sanchez have lived in Vacaville for most of their lives, and decided to open their third store in Petaluma because of the great location and their mutual love of barbecue. “Dickey’s is authentic Texas barbecue at a great price, which appealed to us early on,” says co-owner Debbie Breedwell. “The unique customer focus and family-friendly atmosphere all helped us decide that Dickey’s Barbecue Pit was the right fit for us. We are excited to open our third store in the great community of Petaluma.”

The new Dickey’s Barbecue Pit in Petaluma is located at: 417 N. McDowell Blvd., Petaluma, CA 94954. The phone number is 707-744-4499. Find Dickey’s on Twitter, Facebook and Instagram.

About Dickey’s Barbecue Restaurants, Inc.

?Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to over 530 locations in 43 states. Dickey’s was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866.340.6188.

SOURCE Dickey’s Barbecue Restaurants, Inc. 

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Michelle George


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Dickey's Barbecue Restaurants, Inc., the nation's largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue.


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