January 21, 2016 // Franchising.com // ST. PETERSBURG, Fla. – Valpak continued to push the envelope of neighborhood marketing in 2015, helping consumers and businesses connect in innovative ways. A leader in local print and digital coupons, Valpak announced today it signed 14 franchise agreements with new and existing franchisees in 2015. The company mails to nearly 39 million households each month, with 160 franchises in 45 states and four Canadian provinces.
Nearly 8% of Valpak's network is under new ownership now, with new franchisees bringing Valpak’s signature Blue Envelope to residents in Birmingham, Alabama; Pensacola, Florida; Charleston, South Carolina; Wilmington, North Carolina; and Kansas City. Veterans of Valpak make up the rest of the franchising landscape for the brand and continue to consider opportunities to expand their territories, such as existing franchisees that grew in North Orange County, California; Lancaster, Pennsylvania; and Northern Virginia/Maryland in 2015.
Greg Courchane, director of franchise sales, is focused on even more growth in 2016, targeting territories such as Austin, Texas; Knoxville, Tennessee; Huntsville, Alabama; Albuquerque, New Mexico; Madison, Wisconsin; and Columbia, South Carolina.
“Over the past year, Valpak has implemented engaging programs that deliver on our promise of savings, whether through the iconic Blue Envelope or our portfolio of digital offerings," said Courchane. "By continually updating our business model, Valpak remains relevant amidst a changing technological demographic and provides franchisees with the tools they need to succeed. We look forward to working with more qualified candidates in this new year to support thriving business and marketing for all in neighborhoods across the country."
By increasing offerings in the digital space, Valpak consistently finds ways to excite both consumers and franchisees about couponing. Digital coupon use is on the rise, with more than 25 million Americans using couponing apps each month. In 2015, the company made its new coupon app available for download on the Apple Watch™, making it one of the first coupon companies to offer savings for the new device. Valpak has demonstrated an ongoing commitment to consumers with its mobile app presence in the top mobile operating systems and integration into mobile wallets, including Passbook®, Samsung® and Google®.
Additionally, the brand was named a Google AdWords Premier SMB Partner. This allows Valpak franchisees to connect Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing online advertising campaigns.
To celebrate its history of helping consumers and businesses in neighborhoods nationwide, Valpak announced a new logo and brand positioning in 2015. They are designed to bring fun and energy to the product and to share with both consumer and merchant audiences more about Valpak's commitment to its customers where they live, work and play.
Also in 2015, Valpak deepened its commitment to the communities it serves by partnering with KaBOOM! to help bring play in all its forms to neighborhoods around the country. KaBOOM! is a national non-profit that has built, opened and improved nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children since 1996. A "Valpak Saves" envelope to support this cause began mailing nationwide in February 2015. A coupon inside encourages recipients to go to kaboom.org/valpak to support the effort with as little as a $5 donation to help bring play to neighborhoods in need.
This partnership served as the company's flagship community project, in addition to the many other corporate and local community outreach initiatives Valpak supports every year, such as the Stamp Out Hunger food drive. For the past 12 years, Valpak has supported this single-day food drive sponsored by the National Association of Letter Carriers by featuring the event on its envelopes.
For more information on Valpak franchise opportunities, please visit www.valpakfranchising.com or contact Greg Courchane at firstname.lastname@example.org or 727-399-3091.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Valpak marketing consultants live and work in your neighborhood. We know what your customers want (we are them!) and can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 39 million homes receive our Blue Envelope of savings and traffic on valpak.com and our syndication partner sites exceeds 110 million. Backed by the muscle of Cox Target Media, your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.
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