“Amazing Starts Here™” at Kiddie Academy®

Leading education-based child care provider recruits “Honest Abe” and other historical role models to inspire children to live up to their fullest potential

January 26, 2016 // Franchising.com // Baltimore, MD – As President’s Day approaches, early education child care provider Kiddie Academy® is challenging children to imagine themselves as the nation’s next trailblazer, explorer or creative genius with inspiration from Abraham Lincoln, a role model for honesty and integrity. Honest Abe introduces Kiddie Academy’s® new campaign, “Amazing Starts Here™.” By introducing children to role models who are known for their exceptional leadership and character, Kiddie Academy will celebrate and support children as they strive to meet their fullest potential.

As part of Kiddie Academy’s Life Essentials® curriculum and educational approach, the new “Amazing Starts Here” campaign will explore the idea that nurturing each child’s individual potential in early learning settings will inspire children to dream big and develop independence, helping to create the next generation of innovative and independent thinkers. Throughout the year, special activities featuring the “Amazing Starts Here” theme will highlight Kiddie Academy’s commitment to encouraging a sense of wonder in children and inspiring them to be imaginative, authentic and unique.

“We know that children will enjoy getting to know some important historical figures featured in our campaign. Day-to-day, children look to the people around them – educators, civic leaders, mothers, fathers, clergy, peers, celebrities, and ordinary people encountered in everyday life – for ‘clues’ and inspiration on how to behave,” said Richard Peterson, vice president of education for Kiddie Academy® Educational Child Care. “Childhood is the time when personality begins to take shape, and parents and other adults in your child’s community or family play a critical role in this development by ‘modeling’ accountability, honesty and other positive character traits in their daily interactions with children.”

While children often idolize sports and entertainment celebrities, true role models aren’t judged by their fame or titles, but by their ability to inspire young people to develop the skills, abilities, and motivation they need to become engaged citizens, according to Peterson. Kiddie Academy would like to know the modern-day role models your children look up to, as well as the role models you would like to see them adopt.  Take our quick survey.

“Abraham Lincoln once said, ‘The best way to predict your future, is to create it,’” said Peterson. “Through the ‘Amazing Starts Here’ campaign, we will introduce children to positive role models, like Albert Einstein and Abraham Lincoln, who showcase valuable characteristics like honesty, creativity, responsibility and leadership – skills that will help children form a vision for their future.”

For more information about why “Amazing Starts Here” at Kiddie Academy, please visit www.kiddieacademy.com.

About Kiddie Academy®

Since 1981, Kiddie Academy® has been a leader in education-based child care.  The company serves families and their children ages 6 weeks to 12 years old, offering full time care, before- and after-school care and summer camp programs.  Kiddie Academy’s proprietary Life Essentials® curriculum, supporting programs, methods, activities and techniques help prepare children for life.  Kiddie Academy is using the globally recognized AdvancED accreditation system, signifying its commitment to quality education and the highest standards in child care. For more information, visit www.kiddieacademy.com.

About Kiddie Academy® Franchising

Kiddie Academy Domestic Franchising is based in Maryland and has more than 146 academies located in 24 states.  Approximately 30 additional academies are in development, with more than20 new locations slated to open in 2016.  For more information, visit http://www.kiddieacademyfranchising.com/.

SOURCE Kiddie Academy®


Stephanie Proos
Havas Formula
Kiddie Academy Domestic Franchising
P: 619.234.0345
E: KiddieAcademy@havasformula.com


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Educational Child Care Franchise. Kiddie Academy is one of the nation's most respected providers of quality educational child care.


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