Pure Barre Names Michelle Kluz CEO

DENVER and SPARTANBURG, S.C. - Jan. 26, 2016 // PRNewswire // - Pure Barre, the largest and most established barre concept in North America, today announced the appointment of Michelle Kluz as CEO. Former CEO Sloan Evans will transition to the role of Chief Operating Officer. Pure Barre has experienced unparalleled expansion in recent years, marking its 350th studio opening in 2016.

"Pure Barre has built an extraordinary community of loyalists and franchise partners across North Americathat has led to its market leading position," commented Kluz. "As a woman in business, I'm particularly proud of the fact that the vast majority of our studios are female owned. Pure Barre transforms bodies and lives and I look forward to building on this foundation and driving future growth."

A 17-year veteran of the retail and consumer goods industries, Kluz comes to Pure Barre from BB Retail Capital headquartered in Sydney, Australia. As CEO of BB Retail, she oversaw a 1,000+ store private retail and franchise conglomerate across 23 countries. She has also held various executive positions across merchandising and product with AVENUE and Boston Consulting Group, among others. Kluz is an avid fitness enthusiast and competitive runner.

About Pure Barre

With more than 350 studios, Pure Barre is the largest, most established barre franchise in North America. Pure Barre classes offer an extremely effective total body workout that lifts your seat, tones your thighs, abs and arms, and burns fat in record-breaking time. With a unique franchise business model, Pure Barre has created an opportunity for fitness enthusiasts to pursue their dreams doing what they love. Visit www.purebarre.comto learn more.

SOURCE Pure Barre


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With more than 350 studios, Pure Barre is the largest, most established barre franchise in North America.


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