Starwood Preferred Guest Becomes Ultimate Foodie Destination with Once-in-a-Lifetime Dining Experiences

Stars of the Global Culinary Stage Offer Food Trends for 2016 in Anticipation of Intimate Supper Club-Style Dinners Though SPG Moments

STAMFORD, Conn. - January 27, 2016 - (BUSINESS WIRE) - Satisfying members’ passion for world-class cuisine and luxury travel, SPG Moments today unveiled an enhanced schedule of Culinary events that offers even more access to legendary culinary experiences. Members will have the opportunity to participate in mouth-watering evenings of cocktails, kitchen tours & tasting menus at world-renowned restaurants, plus access to the top food & wine festivals in destinations including New York, Chicago, Tokyo, and more. These intimate evenings hosted by the stars of the global culinary stage as well as VIP access to renowned food festivals make each SPG Culinary Moment truly a once-in-a-lifetime experience. Experiences can be viewed at

“Food often acts as the center around which life’s greatest moments are celebrated and shared,” said Chris Holdren, Senior Vice President of Starwood Preferred Guest. “Expanding our Culinary Moments program is an excellent way to provide members with opportunities to share these once-in-a-lifetime memories with their family and loved ones.”

Food Trends for 2016

Every Chef - cooking in award-winning restaurants or in the privacy of their own home - has one ingredient that defines their signature touch. To whet members’ appetites for the expanded schedule of unmatched dining experiences, SPG asked participating celebrity chefs to reveal the one ingredient they can’t cook without in 2016. Here are the food trends for 2016:

  • Chef Curtis Stone: The earthy, sweet and humble, carrot hits peak season in winter.
    Application of ingredient: Carrots star in every course of Curtis’s January degustation menu at his restaurant, Maude. He thinly shaves purple carrots and pairs them with bonito carpaccio, perilla and dashi gelée for the crudo dish, serves tortellini filled with house made ricotta, carrots pickled in verjus and a roasted carrot brodo, and for something sweet, he finishes with carrot-inspired petit fours.
  • Chef Daniel Boulud: Rye berry and Seasonal Quince.
    Application of ingredient: Used in his frog leg dish, the Rye Berry matches well and adds a rustic and nutty flavor to the dish. He is sure it will continue to make appearances in other dishes, and he is looking forward to being creative with it this year.
  • Chef Eric Ripert: The mystical and rare Black Truffle.
    Application of ingredient: thinly shaved directly onto fish and incorporated into sauces and emulsions.
  • Chef Morimoto: Pork.
    Application of ingredient: Morimoto will use pork for ramen soup, sliced slow-cooked pork as a topping, pork dumplings, and more!

Although some ingredients remain all year “heroes” in the kitchen for these culinary stars, the trend towards seasonal and local remains fairly steady. Creativity, however, will always be the defining factor for any signature style, regardless of current ingredient trends.

Your Invitation to the Chef’s Table

In 2016, SPG foodies have new options to indulge in unrivaled supper-club style events, hosted by the culinary world’s biggest names. Food and wine events will also give members a chance to visit a new destination and sample local or regional cuisine. 

Highlights of Upcoming SPG Culinary Moments:

Atelier Morimoto XEX with Morimoto: February 11th
Tokyo, Japan
Cocktail reception, sushi demonstration and teppanyaki dinner with omakase menu

Girl & the Goat with Stephanie Izard: February 18th
Chicago, Illinois
Cocktail reception, sneak preview of Duck Duck Goat, and tasting menu with wine pairing

South Beach Wine & Food Festival®: February 24th-28th
Miami, FL
Events include: Amstel Light Burger Bash presented by Schweid & Sons hosted by Rachael Ray, Fireman Derek’s Midnight Breakfast hosted by Chrissy Teigen, Goya Foods Grand Tasting Village featuring MasterCard Grand Tasting Tents & KitchenAid® Culinary Demonstrations, and Chicken Coupe with a meet & greet with event host Chef Andrew Carmellini.

Maude with Curtis Stone: February 25th
Beverly Hills, CA
Cocktail reception and tasting menu with wine pairing

Daniel with Daniel Boulud: March 17th
New York City, NY
Cocktail reception, kitchen tour, 5-course menu with wine pairing and cooking demonstration

Le Bernardin with Eric Ripert: March 24th
New York City, NY
Cocktail reception, kitchen tours, 6-course tasting menu with wine pairing and cooking demonstration

Pebble Beach Food & Wine Festival: March 31st – April 3rd
Monterey, CA
Events: Opening Night Reception, Fabio Viviani Cooking Demonstration with meet & greet, Booze & Bites, Lexus Grand Tasting, and Graham Elliot’s Deliciously Whimsical Cooking Demonstration.

BottleRock Napa Valley Festival: May 27th – 29th
Napa, CA
Events: VIP & GA tickets with access to 70+ bands on four music stages plus celebrity chef and vintner performances on the culinary stage.

Live Deliciously With New SPG Cravings

Passion for great food has always been at the heart of SPG, sharing the best in culinary culture with our guests wherever they are in the world. Starting in late February, members can look forward to the launch of SPG Cravings, a new culinary guide designed to inspire and connect our guests to the culinary conversation with:

  • Up to 30% off and Starpoints when dining at 1,500 SPG restaurants and bars in over 100 countries
  • Incredible access to dining experiences
  • Exclusive culinary content to feed their imagination

Whether you’re dining across the globe, on the hunt for local food heroes or inspiring ideas to whip up at home, get inspired to live deliciously. Serving soon at

For more information on SPG’s Culinary Moments, including a complete schedule of 2016 events and bidding details, please visit

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,270 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Tribute Portfolio™, Four Points® by Sheraton, Aloft®, Element®, along with an expanded partnership with Design Hotels™. The Company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit for more information and stay connected @starwoodbuzz on Twitter and Instagram and

About Starwood Preferred Guest

Starwood Preferred Guest (SPG®) is an innovative, award-winning frequent traveler program that unites each of Starwood’s 10 distinctive hotel brands and includes more luxury hotels in more destinations around the world. SPG reinvented the hospitality loyalty landscape when it launched in 1999 with its breakthrough policy of no blackout dates, and over the years has continued its tradition of innovation with enhancements such as Cash + Points, SPG MomentsSM, and most recently Your24™ and SPG Lifetime™. In addition to Free Night Awards at more than 1,200 hotels and resorts and Award Flights on over 350 major airlines without blackout dates, the Starpoints® that members earn through SPG can be redeemed for access like no other to experiences in music, sports and the arts through SPG Moments. SPG offers the opportunity for meeting and travel professionals to earn rich rewards including Starpoints and elite status through SPG Pro. SPG also has an ongoing commitment to digital innovation to meet the needs of today’s connected global traveler – from the SPG app for iPhone that utilizes state-aware technology to create a more personalized hotel stay to Starwood’s Best Rate Guarantee on, to SPG’s integration within various social media platforms. Offerings such as these have helped SPG build a passionate member base among the world’s most frequent travelers. Learn more at, and and connect with us on,,,, and

SOURCE Starwood Hotels & Resorts Worldwide, Inc.


Jessica Doyle
Starwood Hotels & Resorts


Social Reach:

Viewer Response:

comments powered by Disqus

Starwood Hotels & Resorts »

Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences.


  1. Business Overview
  2. Franchise News

Franchise News Room »

News By Industry »

Hot Opportunities

Kitchen Solvers Franchise Opportunity

Kitchen Solvers
As a Kitchen Solvers franchisee you will not need any prior remodeling or...

Nestle Toll House Cafe by Chip Franchise Opportunity

Nestle Toll House Cafe by Chip
Nestlé Toll House Café by Chip is the only major, national dessert café...

Taco Bueno Franchise Opportunity

Taco Bueno
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our...

Kids 'R' Kids Franchise Opportunity

Kids 'R' Kids
Kids 'R' Kids Learning Academies is a pioneer in the early childhood...

Batteries Plus Bulbs Franchise Opportunity

Batteries Plus Bulbs
Whether you're an existing multi-unit operator with a non-competing brand...

Midas Franchise Opportunity

Midas, a recognized brand throughout the world and highly renowned name in...

Launch Trampoline Park Franchise Opportunity

Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility...

Nékter Juice Bar Franchise Opportunity

Nékter Juice Bar
Interested in owning a business in a thriving industry where health &...

A Franchise Update Media Group Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2016. All Rights Reserved. Site Hosting Provided By: wishVPS on FUMG3

In Loving Memory Of Timothy Gardner (1987-2014)