Realogy Announces Ascend Program's First Graduating Class of Future Brokerage Leaders

January 28, 2016 // // Madison, N.J. - Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services, today announced the first graduating class of Ascend: The Executive Leadership ExperienceSM. The AscendSM executive leadership program is available exclusively to Realogy brand-affiliated brokerage owners who are in the process of grooming a successor to lead their company into the future.

The program’s intense face-to-face and online learning experience prepared 41 inaugural participants to become successful future brokerage leaders by challenging them to significant growth in three core areas identified in the program’s mission statement:  Leading Self. Leading Others. Leading Organizations.®

The rigorous Ascend curriculum engages Realogy senior leadership, real estate industry experts and current successful franchisees from all Realogy brands as part of this world-class program. The 46-week experience consists of four, one-week interactive classroom semesters at Realogy’s headquarters interspersed with extended online learning modules and culminates with individual case study presentations.
“Succession planning and transition are the responsibilities of all great leaders who have worked hard to build their company and want to preserve its legacy for the future,” said Alex Perriello, president and CEO of the Realogy Franchise Group.  “I commend all of today’s graduates for completing a program that I believe is the single-most important educational experience of their career and one that has fully prepared them to lead their real estate brokerages to even greater heights in the future.”

The class of 41 future business leaders affiliated with Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA®, and Sotheby's International Realty®represented a diverse set of markets and company sizes from the United States and Canada.
Mike Good, Realogy’s executive champion of the Ascend program, said, “Knowing the real estate business is not enough to succeed. Leading a company takes different skills and acumen.  Ascend is focused on helping participants master the competencies needed to be the leader of a real estate brokerage organization in the future.” 

Realogy announced the launch of the Ascend program in November 2014 for this first cohort of graduates. The second Ascend class of approximately 45 Realogy brand-affiliated franchisees will commence in March 2016.

Feedback from 2016 Ascend Graduates: 

“My effectiveness as a leader is stronger now. Difficult conversations are much less difficult. Metrics are being viewed and evaluated weekly now making us much more efficient in our growth.” - Mark McDonough, Better Homes and Gardens Real Estate David Winans & Associates, Dallas, Texas

“My favorite parts of the Ascend program are the unprecedented access to top level talent, the ability to network and synergize with a diverse group of colleagues, and the opportunity to learn from real world situations.  I purchased my company shortly after the first semester and the insight that I gained directly contributed to a successful transition.”- Michael Knight, Century 21 Desert Rock, Hesperia, California
“The Ascend experience validated my leadership skills and removed some of the fears that I had on being a leader. It has challenged me to look at every aspect of running a business. Now it is up to me to put what I have learned to practice.”  - Cesar Aviles, Coldwell Banker George Realty, Alhambra, California

“The content is out of this world. The tools and knowledge I gained are priceless. The Ascend program is a hands-on approach to learning from the greatest minds in the real estate industry.” – Josh Wright, ERA King Real Estate, Anniston, Alabama

“The financial lessons far exceeded my expectations and enabled me to create new goals … I now have clear goals for 1, 3, and 5 years out because I have a full understanding of the business.” – Deborah Hauser, Daniel Gale Sotheby’s International Realty, Cold Spring Harbor, New York

About Realogy Holdings Corp.

Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising and brokerage with many of the best-known industry brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty® and ZipRealty®. Collectively, Realogy's franchise system members operate approximately 13,600 offices with more than 257,300 independent sales associates conducting business in 111 countries and territories around the world.  NRT LLC, Realogy’s company-owned real estate brokerage, is the largest residential brokerage company in the United States, operates under several of Realogy’s brands and also provides related residential real estate services. The Company also owns Cartus, a prominent worldwide provider of relocation services to corporate and affinity clients, and Title Resource Group, a leading provider of title, settlement and underwriting services.  Realogy is headquartered in Madison, New Jersey. 

SOURCE Realogy Holdings Corp.

Media Contact:

Kathy Borruso


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Realogy's company-owned real estate brokerage, is the largest residential brokerage company in the United States, operates under several of Realogy's brands and also provides related residential real estate services.


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