Taco Bell® Finally Unveils The Worst Kept Secret: It’s The Quesalupa

Brand debuts its most craveable innovation yet: cheesy awesomeness in a warm Chalupa shell.

February 07, 2016 // Franchising.com // IRVINE, Calif. – Secret’s out. Taco Bell is launching the Quesalupa and it’s #BiggerThan Futbol.

“In true ‘Live Mas’ style, over tens of thousands of fans played along by blindly reserving our latest creation, and got the chance to try it before it was revealed during Super Bowl 50,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp. “The energy and excitement surrounding our pre-order and today’s reveal is just the beginning for us – stay tuned in the coming days and weeks for more!”

The Quesalupa hits menus nationwide beginning tomorrow, Monday, February 8, 2016. For more information on the Quesalupa and launch campaign, check out the fact sheet here: [https://www.tacobell.com/news/quesalupa-fact-sheet].

About Taco Bell Corp

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to “Live Más,” both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.

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SOURCE Taco Bell Corp

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Taco Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant.


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