STAMFORD, Conn. - February 9, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts, Inc. (NYSE:HOT) today announced that industry-innovator Westin Hotels & Resorts has partnered with FitStar™ by Fitbit® to debut a series of fitness programs that are now available at many of the brand’s 200 hotels around the world. In response to the growing global demand for wellness while traveling, this collaboration offers guests the opportunity to stay fit on the go, as well as take their workout beyond their hotel stay with complimentary trial access to the popular FitStar Personal Trainer app.
“Since Westin established its well-being position five years ago, we have seen the focus on wellness accelerating with new technology and the growing popularity of wearables, like those from Fitbit,” said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts. “This partnership with FitStar by Fitbit offers our guests another meaningful way to maintain their exercise routines when and where it works for them.”
Acquired by Fitbit last year, FitStar is one of the largest platforms for delivering adaptive, video-based exercise experiences on mobile devices and the web. The FitStar Personal Trainer app offers personalized exercise programs with workouts from fitness authorities, including football legend Tony Gonzalez. Each app takes users’ capabilities and goals into account, creating customized workouts that adapt to a person’s fitness level. By adjusting the intensity and difficulty of each move, the workouts evolve as the user progresses. In addition to personalized workouts, the FitStar apps feature dozens of handcrafted Freestyle sessions, with new ones added monthly.
As part of this partnership, FitStar by Fitbit, together with Westin's National Running Concierge, Chris Heuisler, designed tailored Freestyle sessions with travel and small spaces in mind. The “Stay Fit with Westin” session, available now in the top-rated FitStar Personal Trainer app, features exercises like elbow planks, floor bridges, and alternating knee raises to help relieve common travelers’ ailments – such as tight hips and lower backs – while building core strength and stretching tired limbs. The FitStar app includes bodyweight exercises and don’t require equipment, making them perfect for people to do on the go. This partnership gives guests a complimentary 30-day trial to FitStar Premium, which includes unlimited personalized routines and access to all Freestyle sessions, including the brand new “Stay Fit with Westin” workout.
“FitStar apps are ideal travel companions, offering fast, effective workouts that can be done anytime, anywhere,” said Mike Maser, Co-Founder of FitStar by Fitbit. “FitStar is approachable because no matter what fitness level a user is – beginner or expert – it adapts to their ability and builds personalized sessions that progress with them, so it’s achievable. It’s easy to get off track while on the road, so we believe our partnership with Westin will help travelers around the world stick to their health and fitness goals.”
For a holistic health and fitness experience, users who also have a Fitbit activity tracker can track their activity 24/7 with leading Fitbit devices, while getting a personal coach on the go with FitStar fitness workouts. The popular FitStar apps work seamlessly with the Fitbit platform, allowing FitStar users to automatically view their FitStar workouts within the Fitbit app to see how their personal training or yoga practice impacts their overall health. Fitbit activity tracker users are also able to easily set up a FitStar account by using their Fitbit login, making getting fit more accessible than ever before.
In addition to all hotel General Managers now wearing a Fitbit activity tracker, the brand boasts nearly 200 runWESTIN Concierges, who host group runs for guests and encourage runners of all levels to grab a running map with scenic routes through cities, along beachfronts and amid rural landscapes. For fitness traditionalists, WestinWORKOUT® fitness studios feature the finest exercise equipment from world-class brands in open, airy and well-designed spaces.
This partnership builds on Westin’s global Well-Being Movement, an initiative dedicated to inspiring guests and associates to discover new approaches to wellness through innovative partnerships and programs across the brand’s six pillars of well-being, including Move Well. For five years, Westin’s Gear Lending program in partnership with New Balance® remains an industry game-changer, allowing guests to pack light and stay fit with New Balance shoes and clothing for guests to use during their stay.
A Premium trial of FitStar Personal Trainer is available today through June 30, 2016 for all hotel guests. Guests will receive redemption details during their stay and the free 30-day trial can be activated at any point during the 6-month eligibility period. Please visit www.westin.com/fitstar for more information.
Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, lives its philosophy “For a Better You™” through the Westin Well-being Movement’s six pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly® Bed, RunWESTIN™ and Westin Gear Lending with New Balance®, delicious and nutritious SuperFoodsRx™, the innovative workspace Tangent, Westin Weekend signature experiences, and Heavenly Bath and Heavenly Spa. Westin is proud to offer Starwood Preferred Guest®, the industry’s leading loyalty program. To learn more, visit www.starwoodhotels.com/westin. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.
FitStar’s mission is to build a digital health and fitness platform to inspire people to live healthier lives. FitStar has a footprint of over 3.5 million downloads with users in 195 countries to date, across both FitStar Personal Trainer and FitStar Yoga apps. FitStar Personal Trainer, released in 2013, features personalized workouts led by Tony Gonzalez and has been recognized with an Apple Editors’ Choice Award and was an App Store Best of 2013 and 2014 product. Tara Stiles is the in-app yoga teacher within FitStar Yoga, which launched in 2014 and quickly became one of the most downloaded free apps on the iPhone and iPad in the Health & Fitness category. FitStar is based in San Francisco and was founded in 2012. In March 2015, the company was acquired by Fitbit. For the latest information and ongoing updates, please follow FitStar on Facebook and Twitter.
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge™, Fitbit Blaze™, Fitbit Charge HR™, Fitbit Alta™, Fitbit Charge™, Fitbit Flex®, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in over 48,000 retail stores and more than 55 countries around the globe.
Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Blaze, Fitbit Charge HR, Alta, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, Aria, MobileRun, PurePulse, SmartTrack and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.
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SOURCE Starwood Hotels & Resorts Worldwide, Inc.
Westin Hotels & Resorts has been a leader in wellness and hospitality for more than a decade.