Uncle Maddio’s Pizza Now Available at the Tip of Your Fingers with Online Ordering

Fast-Casual Create-Your-Own Pizza Restaurant Adds Second Line for Easy In-store Pick-Up

February 19, 2016 // Franchising.com // ATLANTA, Ga. – Fans of Uncle Maddio's Pizza are now able to skip the line and order their favorite pizza with the ease and convenience of online ordering.  The create-your-own fast-casual pizza franchise is rolling out online ordering around the country.  Pizza lovers have the option to order from their computer or their phone. Using a smart application, the system will recognize if the order is coming from a computer or smart phone and will use geo targeting to locate the nearest restaurant.  The new ordering system is expected to increase sales by 22 percent online and 15 percent mobile.

Online ordering is also making catering at Uncle Maddio’s fast and easy.  Unlike many fast casual pizza brands who only sell a 9-inch pizza, Uncle Maddio’s offers four sizes of pizza including medium and extra-large (and large salads) which are popular for catering orders for pick up. 

Uncle Maddio’s began testing online ordering in late last year as part of the roll out of a new POS equipment.  Guests simply select their pick up location, date and time; their desired menu item, which allows guests to personalize their pizza just like they can in the restaurant; and then securely enter their contact and payment information.  The pizza will be ready for fast and easy in-store pick up at the selected Uncle Maddio’s restaurant.  Returning online guests can also quickly select a previous order as the system recognizes past purchases. 

“Besides offering great-tasting customizable pizzas, we have always made the speed of the ordering process our priority,” said Matt Andrew, Uncle Maddio’s CEO.  “We know that our guests’ time is limited and now it is even easier and faster for them to enjoy their favorite pizza with the ease of technology.”

In addition to POS updates, Uncle Maddio’s implemented simple kitchen redesigns to accommodate online ordering.  Restaurants have added a separate guest line for online order pick up only.  Franchisees have also have the option of adding an additional high speed oven to increase throughput.  Previous pizza throughput was approximately 200 pizzas per hour.  With the additional oven and line, franchisees can increased their throughput by 30 percent and the ovens only take six minutes to bake a pizza.  The design changes allow for multiple pizza makers to make a pizza in only 30 seconds.  

“Our new online ordering option is a key step in boosting sales and building new revenue streams,” said Scott Goodrich, Uncle Maddio’s COO.  “With our online ordering, high speed ovens and high pizza throughput, we have a competitive advantage over other fast-casual pizza restaurants.”

Online ordering is being promoted through instore POP and Uncle Maddio’s loyalty club, as well as through social media.

Uncle Maddio’s is a next generation pizza restaurant that lets guests build their own pizza exactly how they want it and cooked in fast baked ovens and served to their tables in about six minutes. Guests choose from one of three crusts, including a delicious gluten-free option, and 48 toppings, including six sauces, 27 vegetables and 15 meats. Everything is fresh, from the pizza dough and sauce that’s made in-store each day to the wide variety of veggies. For guests looking to expand their pizza horizons, Uncle Maddio’s also offers signature pizzas ranging from the meaty Big Max to the spicy Jamaican Jerk. Create-your-own salads and Foldwich ™ sandwiches round out the Italian-inspired menu. The restaurant also offers a selection of craft beers and wine.

Since launching its aggressive growth plan in 2008, Uncle Maddio's has signed franchise agreements with 65 different entities in 19 states. Many of Uncle Maddio's franchisees have previous multi-unit experience with Jimmy John's, Firehouse Subs, Dairy Queen, McDonald’s, Burger King, Krystal, Papa John's, Domino's and Golden Corral. Uncle Maddio's is on track to have 250 restaurants open in five years.

For information on Uncle Maddio’s Pizza, visit www.unclemaddios.com. Interested franchisees can visit unclemaddiosfranchise.com or contact Roger Wagerman at franchising@unclemaddios.com.

About Uncle Maddio's Pizza

With more than 1,350 Pizza Makers making more than 5,000,000 pizzas a year, Uncle Maddio's Pizza is category leader of the create-your-own, fast casual pizza restaurants. Operating 44 locations in 14 states, Uncle Maddio's has more than 250 units in development. Uncle Maddio's pizzas are customizable, made-to-order, and served up fast for about $8. With four pizza sizes, three types of crusts (including gluten free), six sauces and 48 fresh toppings, Uncle Maddio's has the freshest and largest menu in the category. The restaurant's unique fast bake ovens offer the most throughput in the industry and can produce 200 pizzas per hour. Uncle Maddio's also serves Foldwiches™ and salads. Uncle Maddio's 'Served with Love' philosophy and restaurant is for everyone - children and families, college students, the young and the young at heart - and includes extensive community involvement. Based in Atlanta, the Uncle Maddio's management team has 50 years combined experienced in the fast casual category.  www.unclemaddios.com

SOURCE Uncle Maddio's Pizza


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With more than 1,350 Pizza Makers making more than 5,000,000 pizzas a year, Uncle Maddio's Pizza is category leader of the create-your-own, fast casual pizza restaurants.


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