Canopy by Hilton Says Hello to London City

Brand to Make its U.K. Debut in City of London with £76m Hotel Development

March 07, 2016 // // LONDON and MCLEAN, VA – Hilton Worldwide (NYSE:HLT) unveils plans to bring Canopy by Hilton, its hotel brand that redefines the lifestyle category, to the United Kingdom with Canopy by Hilton London City. Following a franchise agreement with 4C Hotel Group, Canopy London City will welcome its first guests in early 2018.

The launch of the new London City hotel, located in Aldgate, will follow the opening of the world’s first Canopy by Hilton in Reykjavik, Iceland, this summer. In London specifically, the Canopy property will join more than 35 hotels across the city within the Hilton Worldwide portfolio *.

“London is a city of many incredibly eclectic neighbourhoods. Located within the historic City of London and adjacent to areas such as Whitechapel and Spitalfields, Aldgate is an ideal fit for the introduction of the UK’s first Canopy by Hilton,” said Patrick Fitzgibbon, senior vice president, development, Europe, Middle East & Africa, Hilton Worldwide. “We are delighted to be working with 4C Hotel Group to further enhance this vibrant quarter of London, a city where we’ll soon have seven of our world class brands operating.”

Gary Steffen, global head, Canopy by Hilton said, “Canopy offers travellers a fresh experience in the lifestyle category with surprising extras and local know how. Aldgate was chosen for its proximity to both the stylish City of London and the more edgy and energetic East End.”

Situated at 16 Minories, the new Canopy hotel will be adjacent to the historic Roman and medieval city walls. Guests will be able to walk to London’s buzzing East End in under 20 minutes, an area bursting with stylish boutiques and some of the city’s best nightlife, giving the area a reputation of being one of Europe’s trendiest urban neighbourhoods.

Al-karim Nathoo, Managing Director, 4C Hotel Group, said, “With a number of our hotels across East Africa and Canada operating under the Double Tree by Hilton brands, we are excited about the addition of the Canopy brand to our UK portfolio and the strengthening of our ongoing partnership with Hilton Worldwide. As the hotel industry continues to evolve we believe this lifestyle hotel will be a game-changing development in London.”

Construction is already underway on the mixed use development, which features an impressive metal clad façade. The Minories development will feature a new city square, a public green garden, an office building and a new residential building alongside the Canopy by Hilton Hotel. The interior design of Canopy by Hilton London City will draw on the legacy of the Whitechapel Gallery and the melting pot of cultures in the surrounding area.

A key feature of the Canopy brand is Canopy Central, the ground floor lobby designed to reflect the neighbourhood. Additional dining options will include a hotel restaurant serving fresh, healthy, and locally inspired dishes, while an atmospheric rooftop bar will offer unbeatable views and evening tastings of local craft beer and wine. Wi-Fi and an artisanal breakfast will be included in the room rate, and guests will receive a welcome gift on arrival inspired by the City of London. The hotel will also include meeting rooms and a fitness centre for guests to enjoy.

Canopy by Hilton London City will participate in Hilton HHonors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 4,600 hotels worldwide. Hilton HHonors members who book directly through will have access to benefits including digital check-in and free Wi-Fi.

For more information about Canopy by Hilton, please visit or Connect with Canopy by Hilton on Facebook, Instagram, Pinterest or Twitter using the hashtag #PositivelyYours to explore fresh-forward thinking in travel, design, and wellness.

*Figure relates to hotels trading and under development in the Greater London area.

About Canopy by Hilton

Canopy by Hilton is the energizing, new hotel in the neighborhood offering simple guest-directed service, thoughtful local choices, and surprisingly comfortable spaces, so guests simply feel better going forward. Each property is designed as a natural extension of its neighborhood, with local design, food and drink, and delivers a fresh approach to hospitality and the guest experience. Canopy by Hilton is the lifestyle hotel brand of Hilton Worldwide. Learn more Canopy at or connect with us on Facebook, Instagram, Twitter, and Pinterest. 

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram. 

SOURCE Hilton Worldwide


Padraig Crowley
Hilton Worldwide - EMEA
+44 (0) 20 7856 8005

Christine Miller
Hilton Worldwide - Global
+1 901 374 6462


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Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels.


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