GolfTEC Reaches Six Millionth Lesson Milestone

World's Leading Golf Lessons Provider Growing The Game By Creating Better, More Confident Players

March 17, 2016 // // Centennial, Colo - GolfTEC - the world leader in golf lessons and top employer of PGA Professionals - announces the company taught the six millionth lesson in its 21-year history this past Thursday, March 10th, with long-time client David Theil as the recipient of the record-setting milestone. This landmark achievement is indicative of the explosive growth GolfTEC has experienced in recent years.

A renowned anesthesiologist in the Denver area, Theil first started working with GolfTEC in 2003 when he became intrigued by the company's technology and fact-based approach to instruction. He quickly formed a strong bond with Coach Brian Byrd (GolfTEC-Cherry Creek, CO) who helped whittle his handicap down from a 16 to the single digits. Thiel is among the hundreds of thousands of golfers worldwide who have benefitted from GolfTEC's results-oriented approach, which has led to a 96 percent success rate among students. On average, GolfTEC customers drop seven strokes.

"By coming to GolfTEC, I've fulfilled my commitment to pursue a better swing and all-around game. I first tried it because I loved the technology and ease of scheduling lessons, but I'm still here because of the talent, passion and true friendship of my Coach," says Theil. "I continue to make breakthroughs and improve every season. Considering what they've done for me, the best tip I could ever give is to see what GolfTEC can do for you."

Since 2010, GolfTEC has experienced unprecedented expansion and success, which has led to a 73 percent increase in revenue. In 2015, they set records for total number of lessons given, number of employees, numbers of students and number of facilities worldwide (nearly 200). These accomplishments have come as a result of being able to help players of all skill levels achieve their goals and be more confident and competent on the course.

Each GolfTEC student undergoes a Swing Evaluation to assess their skill, followed by a certified personal coach recommending a specific game plan, which includes fundamental elements like course strategy and a TECfit® club fitting session. While the majority of lessons are taught indoors in private bays, coaches also accompany players for on-course/outdoor lessons to ensure they are comfortable in real world situations.

"From our first lesson in 1995 to the incredible milestone of six million, GolfTEC's core mission of helping people play better golf has never changed," stated Joe Assell, Co-Founder and CEO at GolfTEC. "Because of passionate students like David Theil and talented coaches like Brian Byrd, we're able to carry this out and significantly contribute to growing the game. Our unwavering commitment to helping students enjoy golf through quality, technology-driven instruction remains the driving factors guiding every lesson we provide."

The company estimates that they will give nearly 1 million lessons in 2016, as new consumers continue to flock to GolfTEC centers around the globe. The largest driver for these new customers is referrals from current students who have personally experienced rapid improvement. These performance gains are attractive to both the 24 million core/avid golfers in the world, as well as beginners just picking up the game for the first time.

The renowned coaching staff is comprised of experienced professionals, most of whom are PGA professionals and have taught thousands of lessons. Each goes through a rigorous multi-week certification at GolfTEC University including continued advanced training to master the analysis of golf swing mechanics, the technology utilized by GolfTEC and the most productive teaching techniques. Committed to strengthening the industry and hiring only the best staff, GolfTEC is the largest employer of PGA Professionals in the world.

Throughout March, GolfTEC is offering up to 20 percent off game plans and lessons packs. To learn more about GolfTEC's March Swing Sale please visit or call 877-446-5383.

About GolfTEC

The world leader in golf lessons and top employer of PGA Professionals has a 96 percent success rate among its students. Since 1995, GolfTEC Certified Personal Coaches, the vast majority of which are PGA Professionals, have given more than 6 million lessons. The company operates nearly 200 centers worldwide (more than 80 within Golfsmith® stores) and has a presence in almost all major U.S. cities, Canada, Japan and Korea. All lessons are based on the company's "Five Factors:" Fact-Based Diagnosis, Sequential Lessons, Video-Based Practice, Advanced Retention Tools, and TECfit® club fitting. To date, more than 600 GolfTEC Coaches work across a global network of Improvement Centers, consisting of both Corporate-owned and Franchise-owned locations and employees.



Bill Feidler
Buffalo Brand Invigoration Group


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Since 1995, GolfTEC Certified Personal Coaches, the vast majority of which are PGA Professionals, have given more than 6 million lessons.


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