Gluten-Free Smoothies Score Big in U.S. Sports Arenas

Major Sports Venues Recruit Maui Wowi Hawaiian Coffees and Smoothies to Fill Fan Demand

DENVER - March 17, 2016 // PRNewswire // - The 2016 NCAA Basketball Tournament is finally here and people are asking: What's a tiki hut doing at a basketball tournament?

Consumers are used to seeing the number of gluten-free products expand on store shelves and restaurant menus. Now, gluten-free offerings are cropping up at sports stadiums and other entertainment centers, as the venues increasingly seek to recruit food and beverage vendors to satisfy the dietary demands of ticket holders.

Evidence of the trend is a growing number of agreements in sports arenas with local franchise owners of Maui Wowi® Hawaiian Coffees and Smoothies (, a leader in the mobile concessionaire space that offers all-natural, gluten-free, fresh fruit smoothies and gourmet Hawaiian coffee.

The tiki-style carts and kiosks are becoming a familiar site at multiple sports arenas, including the Wells Fargo Center (Philadelphia), NRG Stadium (Houston), Red Rocks Amphitheatre & Coors Field (Denver), and Xcel Energy Center & Target Center (St. Paul and Minneapolis) and hundreds of festivals, farmer's markets and other entertainment venues around the country. The company's 200+ franchisees operate a total of 450 units around the world. 

"Stadiums are an ideal place for our carts and kiosks," said Maui Wowi Hawaiian brand president, Mike Weinberger. "Not only are we satisfying the needs of the gluten-free crowd, but a significant share of our customer base are families who want to give their kids a delicious, high-quality smoothie as a healthier alternative treat at the games and events."

The mobile concession units serve up good for the local economy, too: Every Maui Wowi Hawaiian cart, kiosk or store location is owned and operated by a local small business owner. The franchised locations create jobs and opportunities in their local communities and empower small business owners to give back to local organizations and charities.

About Maui Wowi Hawaiian

Since 1982, Maui Wowi® Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, over 30 years ago. From event carts, mall kiosks and stand-alone retail locations, Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh-fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. The company maintains strong community involvement through fundraising efforts by its franchisees, in addition to Team Karma; an initiative that promotes corporate responsibility and giving back to the community. The brand has more than 450 operating units  and an online store,

To learn more information about Maui Wowi Hawaiian's products, locations or flexible, low-cost franchising opportunities, visit

About Kahala Brands

Headquartered in Scottsdale, Arizona, Maui Wowi® Hawaiian is a subsidiary of Kahala Brands™, one of the fastest growing franchising companies in the world, with a portfolio of 17 quick-service restaurant brands with approximately 2900 locations in over 26 countries including: Cold Stone Creamery®, Blimpie®, TacoTime®, Samurai Sam's Teriyaki Grill®, The Great Steak & Potato Company™, NrGize Lifestyle Cafe®, Surf City Squeeze®, Johnnie's New York Pizzeria™, Cereality®, Kahala Coffee Traders™, Planet Smoothie®, tasti D-Lite™, Frullati Cafe & Bakery™, Rollerz®, Ranch One® and America's Taco Shop®.

For more information about Kahala Brands, visit

SOURCE Maui Wowi Hawaiian


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