Century 21 Real Estate Adds C21 ToolkitCMA To Its Proprietary Suite Of Consumer-Centric Products For Sales Associates

March 21, 2016 // Franchising.com // MADISON, N.J. - Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand with the largest global network in the residential real estate industry, today announced that C21® ToolkitCMA™ is now available to System members on 21Online.com, its proprietary Intranet site. C21 ToolkitCMA was unveiled in learning sessions and on kiosks on the Expo floor at the CENTURY 21® Global Conference at the Rosen Shingle Creek in Orlando, Florida, on March 17, 2016.

“We added C21 ToolkitCMA because it supports our overall mission of providing System members with access to products and tools that assist homebuyers and sellers with making the best real estate decisions possible,” said Greg Sexton, chief operating officer, Century 21 Real Estate LLC. “This toolkit will help independent C21 sales associates stand out in their local marketplaces by providing them with access to content and market information that can stimulate interaction and enhance engagement with consumers.

C21 ToolkitCMA helps sales associates affiliated with the CENTURY 21 brand better serve real estate consumers in their local markets by offering the following:

  • Mobile & Tablet Branded Presentations — Professionally developed listing proposals, buyer tours and flyers that are easily created, formatted and retrieved for live presentation on a tablet device, laptop computer or sent via email link. All items are viewable in a mobile friendly format by consumers.
  • MLS Interface - Automatically merges comparable property and picture content downloaded from the local MLS in an easy-to-read format, which is key to accurately pricing properties. Interfaces are available for virtually any MLS in North America.
  • Marketing Flyers – There is an extensive library of property flyer templates for sales associates to choose from. Property data and photo(s) are retrieved from the MLS and automatically inserted.  There is also an option to easily post the flyers to Facebook and Twitter.

Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are:

century21.com/finehomes, and

About Century 21 Real Estate LLC

Century 21 Real Estate LLC (century21.com) is comprised of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 101,000 independent sales professionals.

Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

© 2016 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

SOURCE Century 21 Real Estate LLC


Peter Mosca
Century 21 Real Estate LLC
P: 973.407.5180
E: peter.mosca@century21.com


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Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp., a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.


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