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Starwood Hotels & Resorts to Debut Its Eco-Wise Element Brand at Toronto Airport as Part of Dual Branded Hotel Deal

By: Element Hotels |  0 Shares     119 Reads

Project includes Construction of a New Element hotel and Renovation of Four Points Toronto Airport

STAMFORD, Conn. - April 22, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced it has reached an agreement with Easton’s Group of Hotels to open the second Element Hotel in the Greater Toronto Area and renovate Four Points by Sheraton Toronto Airport. The eight-story Element Toronto Airport will open in summer 2018 adjacent to the seven-story Four Points Toronto Airport, which will remain open throughout the 5 million CAD renovation.

“We are delighted to expand our portfolio in Toronto in partnership with Easton’s Group of Hotels,” said Allison Reid, Senior Vice President of North American Development for Starwood. "Element Toronto Airport will offer a bright, energizing environment, great design and everything guests need for smart, sustainable living, while the freshly renovated Four Points will appeal to today’s modern travelers with its emphasis on approachable design and stylish comfort.”

The recent acquisition of Four Points Toronto Airport and upcoming opening of Element Toronto Airport represent the second and third Starwood hotels in Easton’s Group of Hotels’ portfolio, joining The Westin Bristol Place Toronto Airport, which is under renovation now.

“Starwood’s Four Points and Element brands are both highly regarded by global travellers and will be excellent additions to our portfolio of world-class hotels in Canada,” said Dr. Steve Gupta, President and CEO of Easton’s Group of Hotels. “Toronto is an important gateway market and renovation of the Four Points, paired with a new Element hotel, will offer travellers two more compelling choices within close proximity to both the airport and downtown.”

“The Four Points Toronto Airport is a beautiful hotel with a great offering, and the new Element hotel will be the perfect complement,” said Reetu Gupta, Chief Operating Officer of Gupta Group/Easton’s Group. “Element offers spacious living for travellers on the go, a majority of hotel business at the airport, and Starwood has done a fantastic job building this brand, as a lifestyle hotel with the warmth of home.”

Both Element Toronto Airport and Four Points Toronto Airport will act as a strong anchor on the western strip of the airport. The newly constructed Element Toronto Airport will offer 144 light-filled rooms with a fluid design of modular furniture, fully equipped kitchens, the signature Heavenly® Bed and spa-inspired bathrooms. A recognized industry leader in the eco-space, Element offers travelers a fresh interpretation of the traditional hotel experience with natural light, modern design, healthy options and eco-minded sensibilities. Amenities will include fast and free WiFi, complimentary bikes to borrow, the healthy Rise breakfast and the Relax evening wine reception.

Four Points Toronto Airport will complete a comprehensive renovation by December 2017 to include a top-to-bottom transformation all 204 guestrooms, business center, bar, restaurant and pre-function meeting rooms. The project will also result in upgrades to the porte cochere and all public areas, including the hotel’s 10,000 square feet of meeting space. Four Points Toronto Airport will be directly connected to the newly constructed Element Hotel and will share a common lobby, indoor pool, fitness facility, bar lounge, restaurant and meeting rooms.

Ideally located across from Toronto Pearson International Airport (YYZ), Terminal 3 and Monorail station, Four Points Toronto Airport is close to major highways and the International Centre, Hershey Centre, Toronto Congress Centre, Woodbine Racetrack, Woodbine Shopping Centre and downtown Toronto.

About Element Hotels

Element Hotels is made to order for guests in the know and on the go. Its bright design defies convention, bathing guest rooms and public spaces in natural light. Stylish and sustainable throughout, Element offers extended stay comfort with a conscience and lots of signature amenities from its healthy RISE breakfast and RELAX evening reception to saline swimming pools, spacious fitness centers, bikes to borrow and electric vehicle charging stations. Starwood’s latest brand innovation, Element made history in 2008 as the only major hotel brand to pursue LEED certification for high-performance buildings brand-wide. To date, there are 21 Element Hotels worldwide, with 19 in North America, one in Europe and one in Asia Pacific, with new domestic and international hotels in development. Visit www.ElementHotels.com or connect on Facebook.

About Four Points

Four Points is travel reinvented. With over 200 hotels in nearly 40 countries, Four Points meets the needs of the everyday traveler and offers guests exactly what they need on the road. Four Points combines timeless style and comfort and an authentic sense of the local as well as genuine, always-approachable service, all around the world. To learn more, visit www.fourpoints.com/experience. Stay connected to Four Points on facebook.com/fourpoints.

About Easton’s Group of Hotels

Easton’s Group of Hotel’s has been in the real estate and hospitality industries for over 35 years. Entrepreneur Steve Gupta began with residential apartment buildings in the 1980s, owning over 7,000 apartment units in 60 buildings across Ontario. He transitioned the company into building upper mid-scale niche hotels in Ontario and Québec and over the years, built approximately 3,000 hotel suites including 1,000 extended stay suites with full kitchens (same as condos). With a strong team, the company has developed and operated an award-winning portfolio under the Marriott, Hilton and Holiday Inn brands in Ontario and Québec. In 2011, Easton’s launched their first condo project, King Blue. Their second project, Dundas Square Gardens, at the corner of Dundas and Jarvis Streets also in Toronto, is almost sold out in just five months after coming to the market and becoming one of the fastest selling condo projects in the GTA. As part of its commitment to the area, Easton’s Group is donating $1,000 to nearby Ryerson University for every suite sold, topping out this significant donation at $1 million.

Visit www.eastonsgroup.com

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160422005729/en/.

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
Global Public Relations, Element
212-380-4015
ashley.chapman@starwoodhotels.com

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