aloft Hotels Launches in Los Angeles County

Located just one mile from LAX, aloft El Segundo – Los Angeles Airport Features Leading-Edge Design, a Vibrant Social Scene and Live Music Performances at W XYZ bar

STAMFORD, Conn. - April 27, 2016 - (BUSINESS WIRE) - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced its tech-forward aloft brand has expanded its presence in California with the opening of aloft El Segundo – Los Angeles Airport, the brand’s first hotel in Los Angeles County. Owned by Rubicon Companies and managed by Aimbridge Hospitality, the hotel recently completed a $20 million conversion project to reposition it as an aloft. Conveniently located just one mile south of Los Angeles International Airport (LAX), aloft El Segundo – Los Angeles Airport features 246 spacious, loft-like rooms, intuitive technologies and a buzzing social scene.

“We’re thrilled to add aloft El Segundo – Los Angeles Airport to our growing California portfolio,” said Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Designed for today’s hyper-connected global traveler, aloft has surpassed 100 hotels worldwide, propelled by the success of its innovative programming, tech-forward mindset and lively social scene.”

aloft El Segundo – Los Angeles Airport is located at the heart of El Segundo’s business district on the Pacific Coast Highway, close to the offices of numerous Fortune 500 corporations including Chevron, Raytheon, Boeing and Northrop Grumman. Near several beaches, the hotel is convenient to Plaza El Segundo, The Point, Manhattan Village and Loyola Marymount University.

“This aloft hotel is a highly anticipated addition to the Manhattan Beach/South Bay hospitality market, near Los Angeles Airport, and will appeal to business and leisure travelers seeking a stylish, tech-forward experience in a great location,” said Marc Gordon, Principal of The Rubicon Companies. “Our beautiful indoor/outdoor W XYZ lobby and bar overlooking the pool provides a spectacular centerpiece for our hotel guests and our local patrons.”

Designed for today’s hyper connected global traveler, aloft El Segundo – Los Angeles Airport features SPG Keyless—Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free Wi-Fi throughout the property. The hotel features more than 1400 square feet of indoor meeting space; the outdoor Backyard; a Re:chargeSM fitness center; Re:fuelSM by aloft – a one-stop gourmet grab & go food and beverage area; and live, local music at the brand’s signature W XYZ® bar as part of the signature Live At aloft Hotels music series.

Let’s get social. Follow @aloftHotels on Twitter, check us out on Instagram @aloftHotels, or head to

About aloft Hotels

With more than 100 hotels in 16 countries around the world, Starwood’s aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today’s (and tomorrow’s) connected, curious and communal evolving global traveler, the aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit

About Rubicon

The Rubicon Companies are affiliated hospitality and real estate investment, development, and asset management companies focused on achieving superior returns through the hands-on application of their industry expertise. Rubicon’s team has extensive experience in acquisition, finance, development, operations, and marketing throughout the United States and Europe. Rubicon was founded in 2011 by Marc Gordon, formerly the President and a member of the Board of Directors of Morgans Hotel Group. Rubicon may be reached at

About Aimbridge Hospitality

Aimbridge Hospitality, LLC is one of the nation’s largest independent hotel investment and management firm’s with a proven track record for delivering superior returns for its investors in a variety of markets and economic cycles. Aimbridge provides management, asset management, development, renovation and consulting services across all STR chain scales. Based in Dallas, Texas and with additional offices in Chicago and Puerto Rico, Aimbridge currently manages over 449 upscale, independent and branded hotels and resorts with over 63,000 guestrooms across the United States and the Caribbean, including such affiliations as Marriott, Hilton, Hyatt, Embassy Suites, Starwood, Doubletree, Hilton Garden Inn, Hampton Inn & Suites, aloft, Wyndham, and InterContinental systems as well as their respective newly launched soft brands. For more information on Aimbridge Hospitality, please visit

SOURCE Starwood Hotels & Resorts Worldwide, Inc.

Media Contact:

Ashley Chapman
aloft, Element & Four Points by Sheraton
Global Public Relations


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With 100 hotels open now and coming soon in 15 countries around the world, Starwood's aloft brand delivers a fresh approach to the traditional staid hotel landscape.


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