Valpak Hires New Franchise Sales Director

Shakon “Shak” Turner Brings Over 10 Years’ Franchise Sales Experience to Drive Market Growth

April 27, 2016 // // ST. PETERSBURG, FL – Valpak is excited to announce that Shakon “Shak” Turner, CFE, has recently joined the company as Franchise Sales Director. Turner fills the position previously held by Greg Courchane, who is retiring after 13 years with Valpak. She is responsible for securing new Valpak franchisees in available markets, as well as assisting in the franchise resale process. Turner brings over 10 years’ experience in the franchise industry as a top performer in sales and business development, building relationships and delivering high impact results.

“We are thrilled to have Shak join the Valpak team. Her leadership and expertise in the franchise industry bring extensive knowledge that will greatly benefit our brand,” said Rick McElwain, Executive Vice President of Franchise Development at Valpak. “She has a strong track record of success, and we are sure it will translate into a dynamic franchise sales strategy to support the company’s growth goals.”

Turner was previously Director of Business Development with FRM (Franchise Relationships Management) Solutions, a subsidiary of ARKE Systems, a marketing technology firm that focuses on CRM (Customer Relationship Management) system solutions. Prior to that, she was Director of Franchise Development at Front Burner Brands, which includes Melting Pot and Burger 21, where she increased franchise sales by 15 percent in 2014 and increased leads by 26 percent in the same year.

Turner also held leadership positions in franchise development with notable national brands, such as CiCi’s Pizza and Checkers Drive-In Restaurants. In addition, she led and executed sponsorship strategies to build revenue for the National Restaurant Association Educational Foundation (NRAEF). Turner received a bachelor’s degree in business administration from the University of Phoenix, as well as achieved Certified Franchise Executive (CFE) designation from the International Franchise Association. 

About Valpak

Based in St. Petersburg, FL, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including, reaches more than 110 million users. Founded in 1968, Valpak is owned by Cox Target Media, a subsidiary of Cox Media Group in Atlanta.


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