Eugene Store Awarded Franchisee Of The Year

May 5, 2016 // // EUGENE, OR – Relax The Back corporation announced at their annual convention and awards ceremony in Salt Lake City, Utah that Eugene store owners Rick and Linda Dunham were named the 2015 Franchisees of the Year.  The event was held on May 5, 2016.

Recipients are awarded based on their dedication to the business, high standards of customer service, overall sales and contributions to the franchise system. The Eugene store was presented with the Rookie of The Year Award in their first year of opening in 2013. In addition, it has performed as a million dollar store since it’s opening. “Along with the success of their store, Rick and Linda have given generously of their time and talents to both the network as a whole and to mentoring and advising individual franchisees.” said Richard Palfreyman, President and CEO of Relax The Back.

This honor, known as Relax The Back’s Jerry Swerdlow Franchisee of the Year Award is named for Jerry Swerdlow, a pioneering owner since the company got its start in 1984. The Swerdlow family owned the #1 store in sales 13 times before Jerry passed away in 2004. Today, Jerry’s daughter, Robyn Swerdlow-Sprauer, continues his legacy, owning successful stores in Chicago and Northbrook, IL.

“We are very grateful to all of our customers in Oregon and Northern California,” said Linda Dunham.  “We strive every day in the training of our Back Care Consultants, offering exceptional customer service and in seeking out better products for our customers to find relief for their unique neck and back issues.”

About Relax The Back

Relax The Back was started in 1984 by an osteopath who had trouble helping his patients find the self-care products necessary to relieve their neck and back pain. The company began franchising in 1989 with the support of the medical community behind it. Today, Relax The Back has nearly 100 successful stores located across the US and Canada and helps countless customers live healthier and happier lives through the best products in ergonomic care. Visit Relax The Back at

SOURCE Relax The Back


Rick and Linda Dunham
Relax The Back Local Store Owners
110 Oakway Rd. Ste. A
Eugene, OR 97401
541-485-7441 (store)
541-636-3298 (cell)


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