Wayback Burgers Turns Friday The 13th Into Luckiest Day Of The Year

Anyone Named “Luck” Receives Free Wayback Classic Cheeseburger on May 13th

May 10, 2016 // Franchising.com // CHESHIRE, CT – To superstitious Americans, Friday the 13th is known as the unluckiest day of the year. People will be on guard to ensure that they don’t break a mirror, spill the salt shaker, walk under a ladder or cross the path of a black cat. But Wayback Burgers, serving delicious, fresh, never frozen burgers, hand-dipped milkshakes and more amidst an atmosphere reminiscent of a hometown burger joint, wants to transform the famously unlucky day into the luckiest day of the year. To celebrate the newfound luck of Friday the 13th, burger lovers with any variation of “Luck” in their names, first, middle or last, will receive a FREE Wayback Classic cheeseburger.

According to Whitepages.com, there are approximately 6,859 people in the United States with the last name “Luck” and another 2,737 “Lucky” ducks, but that doesn’t count all of the variations. As long as burger lovers have a little bit of “luck” in their name, they are welcome to chow down on a Wayback Classic – two 100-percent fresh, never frozen beef patties, two slices of American cheese, topped “Our Way” with ketchup, mustard, onions, pickles and lettuce – served on the house. This offer is valid at participating Wayback Burgers locations nationwide on Friday, May 13. Limit one per customer. Must present valid ID. 

“At Wayback Burgers, we understand the superstitious nature that surrounds Friday the 13th, so our team came up with a plan to turn this unlucky day into a lucky one,” said John Eucalitto, President of Wayback Burgers.  “We welcome all guests – lucky or not – to join us for a burger on May 13, because any day we can bite into a great burger is a lucky day in our books. 

Wayback Burgers is about serving delicious, fresh burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time – a time when “customer service” meant something and everyone felt the warmth of the community. Wayback Burgers offers burgers made from 100 percent fresh, never frozen ground beef, cooked to order, available as a single, classic double, triple and triple triple (nine) patty, and rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream.  Going “way” beyond the burger, Wayback Burgers also offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, fresh salads and delicious sides including fries, onion rings, homestyle chili and House-Made Chips.

For more information on Wayback Burgers, visit www.WaybackBurgers.com, Facebook, Twitter or Instagram.

About Wayback Burgers

Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for fresh burgers and thick, hand-dipped milkshakes, and currently operates in 26 states with over 100 locations nationally and internationally in Argentina and Saudi Arabia. Wayback Burgers, through its executed master franchise agreements, plans to open in 33 countries in the Middle East, Northern Africa, Argentina, Pakistan and Brunei, along with pending agreements for Mumbai, India.

SOURCE Wayback Burgers

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Wayback Burgers is strategically poised to grow dynamically. This could be your opportunity to partner with a leader in a rapidly growing food market category.


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