Ben’s Soft Pretzels Raises $30,000 for Military Personnel on National Pretzel Day

Amish-Inspired Pretzel Bakery Collected Donations for Intrepid Fallen Heroes Fund in Exchange for Free Pretzels

May 13, 2016 // // GOSHEN, Ind. – On National Pretzel Day (Tuesday, April 26), pretzel lovers from across the country gathered at Ben’s Soft Pretzels, an Amish-inspired soft pretzel franchise, to redeem a free pretzel in exchange for a $1 donation to the Intrepid Fallen Heroes Fund (IFHF). With a goal to beat last year’s inaugural Pretzel Day donation of $15,000, the soft pretzel bakery rounded out the pretzel holiday with 20,000 free pretzels distributed and a grand donation total of $30,000 raised in one day.

As part of Ben’s Soft Pretzels dedication to working alongside IFHP, a non-profit organization that provides support to United States military personnel and their families, executives made a special trip to the Intrepid Sea, Air and Space Museum in New York City on National Pretzel Day to show their appreciation. Extending the life of the charitable program, Ben’s Soft Pretzels also raises funds for IFHF in October for National Pretzel Month. 

“We love celebrating National Pretzel Day every year and it makes the holiday that much more meaningful when we know we are contributing to a great cause,” said Scott Jones, CEO and co-founder of Ben’s Soft Pretzels. “The participation we saw this year from customers was astonishing. Every free pretzel provided that day allowed another person to say that they supported our veterans through Intrepid Fallen Heroes and that’s a great feeling. 

There are currently 62 Ben's Soft Pretzels bakery locations in six states including Indiana, Illinois, Michigan, Wisconsin, Alabama, and Florida. Ben's Soft Pretzels master lease and license agreement with retail giants, Wal-Mart and Meijer, allow for franchise partners to open bakeries in high-traffic areas. Looking ahead, more than 20 new Ben's Soft Pretzels locations are in development for 2016.

For more information on Intrepid Fallen Heroes Fund, visit and to find your nearest Ben’s Soft Pretzels location, visit

About Ben’s Soft Pretzels

Ben’s Soft Pretzels is the nation’s fastest growing soft pretzel franchise with 62 locations in six states offering Amish-inspired pretzels baked on-site daily. Founded in 2008 by local business man Brian Krider, pretzel fanatic Scott Jones, and Amish baker Ben Miller, Ben’s Soft Pretzels is a quick-serve franchise opportunity that offers a simple business model with prime real estate locations and a cost-effective distribution system. For more information about the franchise opportunity, please visit

About Intrepid Fallen Heroes

The Intrepid Fallen Heroes Fund is a leader in supporting the men and women of the Armed Forces and their families. Begun in 2000 and established as an independent not-for-profit organization in 2003, the Fund has provided nearly $200 million in support for the families of military personnel lost in service to our nation, and for severely wounded military personnel and veterans. These efforts are funded entirely with donations from the public, and hundreds of thousands of individuals have contributed to the Fund.  For more information, please visit

SOURCE Ben’s Soft Pretzels

Media Contact:

Matthew Gold
Fishman Public Relations
(847) 945-1300 ext. 247


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Ben's Soft Pretzels is the nation's fastest growing soft pretzel franchise with 60 locations in five states offering Amish-inspired pretzels baked on-site daily.


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