Juice It Up! Opening Soon In Rocklin, California

Leading Raw Juice & Smoothie Chain Continues Northern California Expansion with U.S. Veteran-Friendly Incentives

May 18, 2016 // Franchising.com // IRVINE, California – Juice It Up!, one of the nation’s leading raw juice bar and hand-crafted smoothie chains, is set to open its newest California location in the Rocklin Crossings shopping center later this month. Juice It Up! is bringing its blended-to-order real fruit and veggie smoothies, fresh-squeezed functional raw juices, and nutrient-rich smoothie and superfruit bowls to Rocklin under the ownership of former United States Marine, Bob Mason and his wife Ellen.

“As an active family, we wanted to partner with a brand that offered fresh, better-for-you products to support our healthy lifestyles; so we are beyond excited to introduce Juice It Up! to the Rocklin community,” said franchisee, Ellen Mason. “After visiting countless raw juice and smoothie chains, it became clear that, Juice It Up!’s proven track record for success, product quality and level of support, and incentives for veterans of the U.S. military, far exceeded any competitors. We’re looking forward to a long and rewarding partnership as Juice It Up! franchisees.”

All Juice It Up! products are designed to be both delicious and functional, meeting the nutritional wants and needs of guests at every level of health. Menu items include fresh-squeezed functional raw juices, blended-to-order real fruit and veggie smoothies, and nutrient-rich bowls loaded with superfruits Açaí and Pitaya. With the recently-introduced Smoothie Bowls as well as an expanded focus on the Bowl category, guests can transform their favorite Classic and Veggie Smoothie into a nourishing meal replacement, topped with fresh bananas, granola and a drizzle of honey. To supercharge any bowl or smoothie, guests can ask to “Make it Green” by blending in raw kale and spinach to add an extra dose of fiber, vitamins and minerals.

“With over two decades of experience in the segment, Juice It Up! is known for keeping it fresh! As a longtime industry leader, we know what works and we know what doesn’t. We really listen to our guests and are proud to be trailblazers in the industry with new flavor combinations and customizable options to get your fill of fruits and veggies,” said Carol DeNembo, vice president of business development for Juice It Up! “The brand’s recipe for success is our proven business model combined with our innovative products and passionate franchisees. Ellen and Bob’s passion for health and wellness is contagious, and we are proud to have them advocating for our lifestyle brand. As we expand our Northern California footprint, we are seeking partners with the same passion and integrity to bring the juicing lifestyle to their communities.” 

As a member of VetFran, Juice It Up! believes in giving back to those who have made the great sacrifice for our country and provide those service men and women with an outstanding opportunity to utilize their leadership skills to run a business. For qualified U.S. Vets, Juice It Up! offer a $15,000 reduction in the Franchise Fee, along with an additional incentive, if 2 units are purchased and the second unit is built out within a year of the first unit, the 2nd fee will be fully refunded.

With a franchisee-focused culture, Juice It Up! continues to attract highly-qualified new and existing franchise operators to grow with the brand. Ideal franchisees possess an entrepreneurial spirit and a creative local store marketing mindset, and are passionate about living a healthy lifestyle. To learn more about the benefits of owning a Juice It Up! straight from current franchisees, watch https://youtu.be/qkn3vxafNOI and visit http://www.juiceitupfranchise.com for additional franchising details. 

About Juice It Up!

Juice It Up!, a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options such as Açaí and Pitaya Bowls.  Founded in 1995, the Irvine, California-based lifestyle brand is focused on providing its guests with a variety of great-tasting, better-for-you food and drink choices designed with personal wellness in mind. With more than 85 locations across California, Arizona, New Mexico, Oregon, and Texas, the company is showcasing a new restaurant design, a heavier focus on the growing demand for raw juice options and a menu refresh that reflects the brand’s active personality and motto to “Live Life Juiced!” An established lifestyle brand with unparalleled experience in the raw juice bar industry, Juice It Up! is poised for aggressive expansion throughout the U.S. For more information, visit www.juiceitupfranchise.com.

Juice It Up! Social Media Pages:

Facebook: http://www.facebook.com/juiceitup/
Instagram: http://www.instagram.com/juiceitup/
Twitter: http://www.twitter.com/juiceituphq/
Pinterest: https://www.pinterest.com/juiceitup/
YouTube: https://www.youtube.com/juiceitupcorp/

SOURCE Juice It Up!

Media Contact:

Chelsea McKinney
Powerhouse Public Relations
(949) 261-2216


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Juice It Up! is a leading raw juice bar and hand-crafted smoothie franchise, specializes in delicious and functional fresh-squeezed juices, blended-to-order real fruit smoothies and nutrient-rich options.


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